Amplify Your Business with Google Posts

Are you using Google Posts to enhance your Google My Business Listing on search engine results pages?

If you have your business listed with Google My Business (if you don’t, you should), you can add a content post to share additional information directly below your business listing. Users will see your Google Post on Google search engine results pages (SERPs) and Google Maps when they search for you.

Google Posts are a free and easy way to boost your business listing.  Posts let you provide information about your products, services or events for people who are searching for your business.  In your post, include an image, video, up to 300 words of copy and add a button (Sign up, Learn more, Buy, etc,) that will link the url you specify.

Posts expire after 7 days so be sure to create a new Google Post weekly.

What Should Post?

Your Google Posts can include any type of information that will promote your business or inform users:

Offers/Coupons- Post info about your weekly sale or promotion

Promote a Product or Service- Add a ‘Learn More’ button to your post that links directly to your product or service web page

Events- Offer details and a link to your upcoming event

Announcements- What’s new and what do you need to tell your prospects and customers!

How to Create Google Posts

Sign in at GoogleMyBusiness.com and click on your business listing

On the Menu, click ‘Posts’

Look for the ‘Create New’ or ‘Write Your Post’ prompt

See options to add photos, text, events, and a button to your post. Simply enter the relevant information in each field. Once you’ve created your post, click Preview to see a preview. If it looks good, click Publish in the top right corner of the screen..  

For more marketing tips, visit www.marketing-er.com.

Local Marketing Musts for Your Business

If much of your business comes from local customers, then local marketing should be a priority.  Even on a limited budget, targeted, local marketing initiatives can be some of the best ways to maximize your marketing dollars.  Here are some marketing ideas to increase your local marketing presence:

1. Online Business Listings

Make it easy for people to find you by listing your business with Google My Business. In addition to Google, be sure you're listed in all of the other significant online directories including Yahoo, Bing, Yelp and YellowPages (to name a few). Make sure your business listings are complete, correct and consistent on all these major sites.

2. Ask for Reviews

Let your fans sing your praises- they're your best local advertisement. According to BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. Encourage happy customers to review you on sites like Yelp, Yahoo Local or Angie's List. 

3.  Connect with Local Journalists

If you regularly read the local newspapers, you're probably familiar with the reporters that cover your city or industry.  Make an effort to form professional relationships with these journalists and they may end up reporting positive things about your business.

4. Facebook Local Advertising

Local ads can help you reach your nearby target audiences. Facebook’s Local Awareness advertising is an easy and affordable way to get in front of people in your neighborhood, city or county. 

5.  Local Email Marketing

Target your emails and include messaging and an offer that local customers can take advantage of. Use a local subject line. Integrate social media to make your local email marketing even more successful.

6. Participate in Community Events

Be sure that your target audience will be in attendance at any local events you commit to. Plan your marketing strategy ahead of time.

For more marketing tips, visit www.marketing-er.com.