Did you know that storytelling can be one of the most compelling elements of good marketing communications?
✔️Stories leverage emotions to
your benefit and illustrate the impact of your product, service or work.
✔️
Individuals are more likely to remember an inspiring story as opposed to a
number or figure, no matter how remarkable the statistic.
✔️
In fact, for nonprofit organizations, studies show that donors are twice
as likely to donate to a nonprofit when presented with a compelling story
as opposed to a relevant statistic.
Keep your audience in mind when creating stories. What do
they want to hear and learn? What kind of response or action do you want them
to take as a result of reading your story?
Find ways to best connect with your target audience by
telling stories that are inspiring, touching, and ones that illustrate the
benefits of your products or services.
How will you tell your story? Whether it’s a written
article, blog post, video or audio clip, consider what medium your audience
will respond best to and what fits into your budget.
Gather stories from as many different types of people
associated with your organization as possible. Clients, volunteers, employees and board members all have different perspectives and may have valuable messages
and stories that can be impactful for your organization.
Share in the comments how you have incorporated storytelling
in your marketing communications and what the results have yielded.
Need help incorporating stories into your marketing? Let’s talk!
