New Features and More Reasons to Use Constant Contact for your Email Marketing

Email continues to offer the highest return on investment in comparison to other digital marketing channels. Easy to use email marketing tools can help increase sales, engage customers and generate positive word of mouth. Smart business owners, like you, are using email to get the attention of prospects and clients.  

While there are many email marketing solutions available, Constant Contact has the added features and support that make it a winning solution. Check out these important marketing features that you need in your email marketing solution:

 Maximize Your Open Rate

Compare two subject lines with an A/B test (a.k.a.split test) to ensure you’re sending the most effective subject line to your contacts.

Maximize your open rates by making sure you’re sending the best subject line. Create two subject lines which will be sent to two small groups. The winning subject line will be sent to the remainder of your list.

Increase Your List Growth

Increase your contact list by creating and installing a pop-up sign-up form on your website. Maximize your list growth with a pop up sign up form for your website. Forms can increase sign ups more than 150% than traditional sign up boxes.

Another great list growth asset is the Text-to-Join sign up tool which allows your customers to join your email list via text message. No websites, no sign up sheets. Just choose a keyword for subscribers to enter and prospects can use this channel to submit email addresses via their cell phones.

    Import Your Outlook Contacts

With just a few clicks you can move all of your contacts stored in Outlook into a single list in Constant Contact. 

    Email Click Segmentation 
    Send the Right Information to the Right Contacts

Segmenting your lists is a marketing best practice, especially if your list is large or you have several different audiences. Segmentation allows you to send the right information, to the right contacts. 

When you set up click segmentation in a Constant Contact email, every time a contact clicks a link, a button, or a clickable image in your email, they can automatically be added to a list of your choosing. 

You can either use this list for future emails or trigger an auto responder email that is sent immediately.

These are just a few of the latest features that differentiate Constant Contact as an email marketing tool.  

Small businesses can build new relationships with prospects and foster existing client relationships by sending professional-looking email communications regularly. 

For help with your email marketing plans, contact me at jocelynm@marketing-er.com.

List Segmentation: What Is It and How Does It Impact My Marketing?

Collecting client and prospect email addresses should be a standard marketing practice for your business. Your email lists represent a big marketing opportunity to gain new business from prospects and to service and potentially up-sell your clients.

But assembling email lists is just the first step.  Consider how to segment your lists in order to make your email marketing efforts most effective. List segmentation is creating smaller lists or "segments" from the bigger list. How you segment your list depends on your business.  Some common ways are to identify customers vs. prospects or to segment customers by how often they buy or the type of product or service they've purchased.  The possibilities are endless and should be based on how you need to divide your lists in order to tailor your marketing.

By creating a targeted message and campaign designed for a specific segment, you'll greatly improve your performance and results. As far as email marketing goes, list segmentation and targeting can be some of the most successful techniques.

According to a 2012 eMarketing.com survey of US-based marketers, 39% segmented email lists by demographics, 28% by purchase history, and smaller percentages segmented by email open rates, type of purchase, and job titles.

Avoid having people unsubscribe to your lists by segmenting and targeting your email messages to each audience's specific needs.

For help segmenting your lists, contact Jocelyn at 203.377.9980.