Increase activity at your next trade show booth by incorporating social media into your exhibit marketing campaign. A press interview, increased traffic and even sales can all happen as a result!
Here are a few social media musts to incorporate into your pre-show plans:
1. "Follow" and "Like" the show/conference on Twitter and Facebook so you're in tune with all that's scheduled for the show especially any marketing/promotional activities for exhibitors.
2. Use and follow the show/conference hashtag (#) on Twitter. Use the hashtag in all of your Tweets related to the show. Periodically search on the hashtag to see what other exhibitors will be there and what the attendees are saying so you can be ready to meet their needs.
3. Finalize and schedule your show posts. Here are some suggestions of what to announce in your posts:
Reminders of your booth number and location
Scheduled dinners, cocktail hours, meet ups or other events for attendees
Special offers or promotions for show attendees
4. During the show, post photos or video of your exhibit, demonstrations or other activities! Continue to share useful information about what's going on at the show for those who couldn't make it.