Friday, September 14, 2012

Make Your Social Media Marketing Work Harder

Here are some tips to help you make the most of your online marketing efforts:

1. Create Customer Centered Content
Plan and create content based on your goals and vision that will entice your audience to engage.
• Make it relevant
• Use content that's conversational and personal
• Solve customer problems
• Encourage participation
• Create a strong call to action

2. Get Visual
Pictures and videos can be even more effective than words when it comes to social networks. From images of your products to video snippets of a demonstration or class, visuals can tell a story or illustrate a product or service benefit effectively. Frequently updated photos and videos can also improve your search engine optimization.

3. Blog
Blogging allows you to become a thought leader and provides a voice for your campaign. Use content and conversation that speaks to the needs of prospects and customers. In addition to improving your search engine optimization, companies that blog generate 88% more leads per month than those who do not. Companies who blog have 55% more web site visitors according to Hubspot.

4. Integration
Integrate your social media efforts with email and other marketing tools. Include your social media icons as well as social sharing options in all your email marketing. Encourage your audience to connect with you on multiple platforms to maximize your exposure!