tag:blogger.com,1999:blog-6344547148159833342024-03-15T18:09:59.407-07:00Marketing MattersUnknownnoreply@blogger.comBlogger127125tag:blogger.com,1999:blog-634454714815983334.post-85700805260306403712024-01-09T09:22:00.000-08:002024-01-09T10:48:06.366-08:00Marketing Trends for 2024 and Beyond<p><span face="Arial, sans-serif"><span style="font-size: 18px;">Below are some trends and predictions for the coming year and beyond from industry experts along with some commentary and information:</span></span></p><p><b><span face="Arial, "sans-serif"" style="font-size: 13.5pt;">By 2025, a perceived decay in the quality of social media sites
will push 50% of consumers to significantly limit their use of major
platforms. </span></b><span face="Arial, "sans-serif"" style="font-size: 13.5pt;">(Source: Gartner Group)</span></p>
<p><span style="font-family: georgia;">Due
to the spread of misinformation, bots, the impact of AI and toxic users,
Gartner Group predicts that people will significantly limit their social media
interactions by 2025. This information gives testament to the need for
businesses to invest in other channels such as a website and email lists while
using social media strategically but not solely. I’ve seen many businesses
rely just on their Facebook or LinkedIn pages, not wanting to invest in a
website, build an email database or blog. <o:p></o:p></span></p>
<p><span style="font-family: georgia;"> </span></p>
<p><b><span face=""Arial","sans-serif"" style="color: #252525; font-size: 13.5pt;">The entire world’s social media has converged on short-form
video. If you still haven’t mastered the art of producing content in short-form
videos, it’s hard to see how you’ll be successful in social media in
2024! </span></b><span face=""Arial","sans-serif"" style="color: #252525; font-size: 13.5pt;">(Source: Larry Kim, Customers.ai)</span></p>
<p><span style="font-family: georgia;">Short
form videos are typically said to range from 15 to 60 seconds and they’re
designed to attract people’s attention and to promote a brand. Some business
benefits of short-form video marketing are that they attract more likes, shares
and comments on social media, they can be easily incorporated in email
campaigns and they yield high conversion rates which translate into good ROI.</span></p>
<p><span style="font-family: georgia;">Some
examples of the top short-form video trends are creating behind the scenes
videos, product teasers, frequently asked questions and user-generated content.</span><span style="font-family: Georgia, "serif"; font-size: 10.5pt;"><o:p></o:p></span></p>
<p><span style="font-family: Georgia, "serif"; font-size: 10.5pt;"> </span></p>
<p><b><span face=""Arial","sans-serif"" style="color: #0a0a0a; font-size: 13.5pt;">57% of marketers of companies with 500 or more employees are
using AI for their email campaigns</span></b><b><span face="Arial, "sans-serif"" style="font-size: 13.5pt;">. </span></b><span face=""Arial","sans-serif"" style="color: #0a0a0a; font-size: 13.5pt;">(Source:
Ascend2)</span></p>
<span style="font-family: georgia;">Marketers are using AI for their email’s personalization, subject line
optimization, retargeting, dynamic content and more. Of all the marketing
channels, email gives you the most control to better target your audience and
to personalize and sharpen your messaging.</span><div><span style="font-family: Georgia, "serif"; font-size: 10.5pt;"><br /></span></div><div><p class="MsoNormal"><span style="font-family: arial;"><span style="background: white; font-size: 14pt; font-weight: bold; line-height: 115%;">Newsletters will continue their hot
streak, led by creator referral networks. More podcast creators will move into
newsletters.</span><span style="font-weight: bold;"> </span>(Source: Joe
Pulizzi, Author)</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-family: georgia;"><span style="background: white; color: #444444;">If you’re looking for ways to build trust and credibility
with your prospects and clients, publishing an e-newsletter is a smart tool to
consider. </span><span style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; widows: 2; word-spacing: 0px;">A balanced, informative newsletter should support your
business goals, be engaging to your readers, and provide useful content or
relevant promotions.</span> A newsletter can help you establish your expertise,
build awareness about your brand, drive traffic to your website and help you
build relationships with the people that matter the most to your business.
Incorporate one into your marketing plans today.</span></p><span style="font-family: Georgia, "serif"; font-size: 10.5pt;"></span></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-17968221766838116732023-07-21T07:39:00.000-07:002023-07-21T07:39:13.287-07:00When Should Your Business Post on Social Media?<div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: inherit;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Businesses are always seeking ideas to improve their social media engagement. Knowing the best days and times to post on every platform will boost activity on your company pages. Posting at certain times will allow you to further connect with your target audience.</span></span></div><span id="docs-internal-guid-e5fdac70-7fff-7524-643c-f871cddf5751"><span style="font-family: inherit;"><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"></p><div class="separator" style="background-color: #f7f7f8; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcUD88PDR0H7b36M2LU_VI6bZS_sxuBnIcmdrs4Z5VMMOppLTcs7NQG0D17adm1eSWaWW-LmVi-S9cF74IPmEZtfmdc4g4f3dY7rzLUSw8hQXlnKhbsnvYH7jd5i_w6SRHURKQqdtyObsZ5aZVchoQd2V4JarHVA1feCwVlova7ntrRHV0iygg1L0zuEc/s4240/karsten-winegeart-60GsdOMRFGc-unsplash.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="4240" data-original-width="2832" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcUD88PDR0H7b36M2LU_VI6bZS_sxuBnIcmdrs4Z5VMMOppLTcs7NQG0D17adm1eSWaWW-LmVi-S9cF74IPmEZtfmdc4g4f3dY7rzLUSw8hQXlnKhbsnvYH7jd5i_w6SRHURKQqdtyObsZ5aZVchoQd2V4JarHVA1feCwVlova7ntrRHV0iygg1L0zuEc/w162-h241/karsten-winegeart-60GsdOMRFGc-unsplash.jpg" width="162" /></a></div><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">There are some general rules that are important to follow for all platforms, however, each social media has its own specific guidelines. It is also important to factor in your target audience when deciding when to post on each platform. For instance, a younger audience may not be awake very early if they are on summer break.</span></span></span><div><span><span style="font-family: inherit;"><span style="white-space-collapse: preserve;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><b>The General Rule</b></span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">The American Marketing Association recommends that for any social media platform, posting on a weekday morning is the route to go. Many people go on their phones as soon as they wake up, especially on work days. </span></p><span style="background-color: white;"><br /></span></span></span><p style="text-align: left;"><span style="font-family: inherit;"><span style="background-color: white;"><span>Data-driven decision-making is vital when it comes to social media posting. Utilize analytics and insights </span></span><span style="background-color: white;">provided by the respective platforms to evaluate your previous posts' performance. Identify patterns and trends related to engagement levels, clicks, and impressions during different times and days. Leveraging this information will guide you in optimizing your posting schedule.</span></span></p><div><p style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="clear: right; color: black; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: inherit;"><img border="0" data-original-height="1280" data-original-width="1280" height="184" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjTeR04wg6GWYfkA52qA0BQ-ZubOwUodzDrawiyX4WPCSEOapugSOkFdZte49Lrae1iNqiGPRY4tFXV5ELz8itZxCjPrfJmmh6VWIBAG7HcSiD8ceBVYN6_yHARTwokz0Gpa4KO0WeOP1Upm5yTA3TNxbUYDiuzKY5a4qamlsO7VBJzsfuGRbym_H3Evc/w184-h184/clock-g31b3d7ca4_1280.png" width="184" /></span></span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><b><span style="font-family: inherit;">Instagram</span></b></span></p><span style="font-family: inherit;"><br /></span><p style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;">Instagram has changed ever since Facebook acquired the platform. According to the American Marketing Association, to be successful on Instagram, post between 11:00 A.M.- 2:00 P.M. on any weekday (Monday-Friday), will get you higher numbers for your posts and stories. </span></span></p><span style="font-family: inherit;"><br /></span><p style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><b><span style="font-family: inherit;">Facebook</span></b></span></p><span style="font-family: inherit;"><br /></span><p style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;">While all weekday mornings are a good time to post, it is best to post on Facebook between 9:00 A.M.- 1:00 P.M. on Tuesdays, Wednesdays, and Fridays. Business pages can also try generating engagement between 6:00 A.M.-9:00 A.M., according to SocialPilot. There is a pop in users during these hours. If not early morning, lunch hours are another option to post.</span></span></p><span style="font-family: inherit;"><br /></span><p style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><b><span style="font-family: inherit;">Twitter</span></b></span></p><span style="font-family: inherit;"><br /></span><p style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: inherit;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Twitter's fast-paced nature demands frequent and timely posts.</span><span style="background-color: #f7f7f8; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"> </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Hootsuite noted that the best time to tweet on Twitter is at 8:00 A.M on Monday-Friday. Many people will turn to Twitter before they even get to Instagram or Facebook, as it is a simpler social media platform that appeals to those who are looking for breaking news or updates from those they follow.</span></span></p><span style="font-family: inherit;"><br /></span><p style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjTeR04wg6GWYfkA52qA0BQ-ZubOwUodzDrawiyX4WPCSEOapugSOkFdZte49Lrae1iNqiGPRY4tFXV5ELz8itZxCjPrfJmmh6VWIBAG7HcSiD8ceBVYN6_yHARTwokz0Gpa4KO0WeOP1Upm5yTA3TNxbUYDiuzKY5a4qamlsO7VBJzsfuGRbym_H3Evc/s1280/clock-g31b3d7ca4_1280.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a></div><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><b><span style="font-family: inherit;">LinkedIn</span></b></span><div><span><span style="font-family: inherit;"><span style="white-space-collapse: preserve;"><b><br /></b></span><p style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">LinkedIn is a great platform for businesses, as it can attract future employers, partnerships, and set the tone of their company in a professional manner. The best times to post on LinkedIn are at 9:00 A.M. on Tuesdays and Wednesdays, right when the typical workday starts. </span><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Avoid weekends and late evenings when engagement tends to drop.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><b>In Conclusion</b></span></p></span></span><p style="text-align: left;"><span style="font-family: inherit;"><span style="font-family: inherit;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">The best time to post for your business’s social media depends on your target audience, your industry, and your content. </span><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Mastering the art of social media posting requires businesses to be in sync with their audience's habits and preferences. By analyzing data, understanding the nuances of each platform, and adapting to trends, businesses can unlock the full potential of their social media presence. </span></span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="background-color: white;"><span style="font-family: inherit;">However, posting at these recommended days and times can help to ensure that as many people as possible see and engage with what you’re promoting. </span></span><span><br /></span></span></span></p><span><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /></span></div></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-46313530553742664322023-07-21T07:29:00.003-07:002023-07-21T07:29:50.750-07:00Storytelling: A Powerful Marketing Tool<p><span style="font-family: inherit;">One of the most compelling elements of good marketing communications is storytelling. Storytelling is a powerful tool that can persuade people to take action or learn about something new. In fact, for nonprofit organizations, studies show that donors are twice as likely to donate to a nonprofit when presented with a compelling story as opposed to a relevant statistic.</span></p><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisWLQaumPVoMItLFfOhm5GtOu5uz8kfk6R6vk98GtywHIgown1tMZVK7jKti-UejzRbKNc4KhNG4j2HLq6HC0ghZc3kDhwT5KtALrPcl8ufjG6T481R18J0kYIxGNk3FP1YGvaok1hMfJX9OD-V9UL_uBnmIRHjnrR9OMwyIVkvmVKLADMF2mAfdvx_p4/s6000/pexels-zen-chung-5749155.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" data-original-height="6000" data-original-width="4000" height="233" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisWLQaumPVoMItLFfOhm5GtOu5uz8kfk6R6vk98GtywHIgown1tMZVK7jKti-UejzRbKNc4KhNG4j2HLq6HC0ghZc3kDhwT5KtALrPcl8ufjG6T481R18J0kYIxGNk3FP1YGvaok1hMfJX9OD-V9UL_uBnmIRHjnrR9OMwyIVkvmVKLADMF2mAfdvx_p4/w155-h233/pexels-zen-chung-5749155.jpg" width="155" /></span></a></div><span style="font-family: inherit;">This is because stories leverage emotions to your benefit and illustrate the impact of your product, service, or work. Individuals are more likely to remember an inspiring story as opposed to a number or figure, no matter how remarkable the statistic is.</span><p></p><p dir="ltr" style="background-color: white; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;">When telling stories, create ones that are educational, entertaining, memorable, and compelling. Focus on quality writing and use interesting visual elements to best execute this communication strategy.</span></span></p><p></p><p dir="ltr" style="background-color: white; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;">Keep your audience in mind when creating stories. What do they want to hear and learn? What kind of response or action do you want them to take as a result of reading your story?</span></span></p><p dir="ltr" style="background-color: white; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: inherit;"><br /></span></p><p dir="ltr" style="background-color: white; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;">Find ways to best connect with your target audience by telling stories that are inspiring, touching, and ones that illustrate the benefits of your products or services.</span></span></p><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;">How will you tell your story? Whether it’s a written article, blog post, video or audio clip, consider what medium your audience will respond best to and what fits into your budget.</span></span><p></p><p dir="ltr" style="background-color: white; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span><span style="background-color: transparent; font-family: inherit; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"></span></span></p><div style="text-align: left;"><span style="font-family: inherit;">Gather stories from as many different types of people associated with your organization as possible. Clients, volunteers, employees, board members all have different perspectives and may have valuable messages and stories that can be impactful for your organization.</span></div></div><div><span style="font-family: inherit;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 10pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;">Share in the comments how you have incorporated storytelling in your marketing communications and what the results have yielded.</span></span></p><div><span style="font-family: Cambria, serif; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-31325594074813822792023-03-22T08:49:00.006-07:002023-03-23T08:14:56.125-07:00Reasons to Start an E-Newsletter for Your Business<p><span style="font-family: Cambria, "serif"; font-size: 12pt; line-height: 115%;">If
you’re looking for ways to build trust and credibility with your prospects and
clients, publishing an e-newsletter is a smart tool to consider. </span><span style="font-family: Cambria, "serif"; font-size: 12pt; line-height: 115%;">A balanced,
informative newsletter should support your business goals, be engaging to your
readers, and provide useful content or relevant promotions.</span></p>
<p class="MsoNormal"><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Here
are six reasons to get your e-newsletter up and running now:<o:p></o:p></span></p>
<p class="MsoNormal"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHvqK2c22Is21TeotlwAW0oYvqEHYT2Qpo2-8f377gifVmCk2v2wbB_iwlAsppq3bvEURMyMkUe65w09vTxAhurXXncQHDtzmKYd3wSw3sbsCvUWBzeooM6W76Kf4rI-TWsIjBQIBkf_n4gpycS58ZwXQo0sNmlEcDY7HBxTKj504k262P0dBuwCqN/s1200/newsletter.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="848" data-original-width="1200" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHvqK2c22Is21TeotlwAW0oYvqEHYT2Qpo2-8f377gifVmCk2v2wbB_iwlAsppq3bvEURMyMkUe65w09vTxAhurXXncQHDtzmKYd3wSw3sbsCvUWBzeooM6W76Kf4rI-TWsIjBQIBkf_n4gpycS58ZwXQo0sNmlEcDY7HBxTKj504k262P0dBuwCqN/w320-h226/newsletter.png" width="320" /></a></div><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1.
Build Relationships- A newsletter can
provide the opportunity to connect with your audiences by consistently
providing valuable content while also keeping them engaged and interested. Relationships
require work and regular connections. An e-newsletter can help you accomplish
that.<o:p></o:p></span><p></p>
<p class="MsoNormal"><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">2.
Establish Your Expertise- By sharing industry news, insights and tips in your
newsletter, you can establish yourself as a thought leader or expert.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">3.
Cost-Effective Marketing- E-newsletters require a minimal investment beyond
time and effort! Tools like Constant Contact offer newsletter email templates
that are easy to use and inexpensive.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">4.
Brand Awareness- E-newsletters are a
smart way to increase knowledge of your brand by regularly staying in touch
with your clients and prospects and reminding them of your business, product or services. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">5.
Collect Valuable Feedback- Include survey questions or polls in your
e-newsletter to better understand your audience and improve your offerings to
them.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">6.
Drive Traffic to Your Site- E-newsletters should be kept brief and lead your
reader to your website, blog or a landing page where they can find more
information.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Your
customers and prospects want to hear from you! So are you ready to take the
next steps to start your e-newsletter?
Now that you know how they can help your business, it’s time to
incorporate one into your own marketing strategy!<br /><o:p></o:p></span></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-70606269147966404092022-05-26T07:53:00.007-07:002022-05-26T07:54:44.259-07:00Use the 80/20 Rule to Increase Your Profitability<p><span style="font-family: inherit;"><span style="color: #292929;">Are you familiar with the 80/20 rule, also
known as the Pareto Principle? As it relates to business, the rule asserts
that the majority of your sales will come from a small portion of your customer
base. Specifically: </span><b style="color: #292929;">80% of your revenue comes from 20% of your customers.</b></span></p>
<p class="MsoNormal"><span style="color: #292929; font-family: inherit; mso-fareast-font-family: "Times New Roman";"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggPVNDWEj6qRT70Lh6Q0uQ-TKD5BDkWaRLD33kKV8__CtPMn85u1pTQ7EoH8SHPCuwIzmQ4VbzzPgLh3lqtTB7Uyb3M0SuQr8lTvVSV6vq033B-9YWZ8mRIlICp3lG6QQ1Tu54f55MonnPmmjVS-F_9az6HfXeZpsvs9cxaHOMQPnjDl14aG1W2dKW/s500/80%2020%20rule.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: inherit;"><img border="0" data-original-height="334" data-original-width="500" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggPVNDWEj6qRT70Lh6Q0uQ-TKD5BDkWaRLD33kKV8__CtPMn85u1pTQ7EoH8SHPCuwIzmQ4VbzzPgLh3lqtTB7Uyb3M0SuQr8lTvVSV6vq033B-9YWZ8mRIlICp3lG6QQ1Tu54f55MonnPmmjVS-F_9az6HfXeZpsvs9cxaHOMQPnjDl14aG1W2dKW/s320/80%2020%20rule.jpg" width="320" /></span></a></div><span style="font-family: inherit;">By understanding and leveraging the 80/20
rule, you can potentially increase your business effectiveness and
profitability.</span><p></p>
<p class="MsoNormal"><b><span style="color: #292929; font-family: inherit; mso-fareast-font-family: "Times New Roman";">All Customers Aren’t Created Equal</span></b></p>
<p class="MsoNormal"><span style="color: #292929; font-family: inherit; mso-fareast-font-family: "Times New Roman";">From a sales and marketing perspective, it
makes sense to invest time and effort in strengthening and maximizing your
relationships with the vital 20% of your customers. This segment has the
greatest potential for spending more money on your products or services.
They’re also more likely to refer business to you. </span></p>
<p class="MsoNormal"><span style="color: #292929; font-family: inherit; mso-fareast-font-family: "Times New Roman";">Spend more time cultivating this core base of
customers that generates the most business and profits. Create a strategy for
up-selling or cross-selling to this group as you’re likely to reap the most
results.</span></p>
<p class="MsoNormal"><span style="font-family: inherit;"><span style="color: #292929; mso-fareast-font-family: "Times New Roman";">Provide these lucrative customers with
preferred services such as 24/7 support, loyalty rewards, email them discount
coupons, send special holiday gifts or personalized notes of appreciation, and
other ways to thank your best customers for doing business with you. </span><span><o:p></o:p></span></span></p>
<p class="MsoNormal"><b><span style="color: #292929; font-family: inherit; mso-fareast-font-family: "Times New Roman";">Customer Profiles</span></b></p>
<p class="MsoNormal"><span style="color: #292929; font-family: inherit; mso-fareast-font-family: "Times New Roman";">Take time to analyze the characteristics and
demographics of the top 20% of your customers. Understand why they buy and
what drives them. Focus your marketing efforts on finding new clients who are
similar in an attempt to replicate your successes.</span></p>
<span style="font-family: inherit;"><span style="color: #292929; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">While
all business is important, pinpoint your highest-return customers and devote
more time to them </span><span style="color: #221f20; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">and avoid letting unprofitable customers drain your resources</span><span style="color: #292929; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">. </span><span style="color: #221f20; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">To
maximize your profits, employ marketing strategies that attract more of your
ideal type of customer.</span><span></span></span><div><span style="color: #221f20; font-family: inherit; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div><div><span style="color: #221f20; font-family: inherit; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Contact <a href="mailto:jocelynm@marketing-er.com" target="_blank">Marketing & Event Resources</a> for assistance with your targeted marketing campaigns to attract the right clients!</span></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-24687641190219869562022-04-21T12:57:00.001-07:002022-04-21T12:57:14.967-07:00Highlights of Marketing Trends for 2022 (from HubSpot)<p><span style="font-family: georgia; font-size: medium;">HubSpot does an annual survey of 1000 marketing professionals around the world (both B2B and B2C) and from that data they create an overview of trends to look for in the coming year.</span></p><p><span style="font-family: georgia; font-size: medium;">Here are some of the 2022 trends and information about what they are and why marketing professionals are embracing them:</span></p><div><span style="font-family: georgia;"><br /></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><ul style="text-align: left;"><li><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><b>Influencer marketing will evolve from a trend to a common marketing tactic.</b></span></span></li></ul><span style="font-size: 18px;"><span style="font-family: georgia;">When marketers collaborate with influencers and industry thought leaders in their industry, they can expand brand awareness and gain fans from the influencer's own audience. </span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><ul style="text-align: left;"><li><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><b>Video marketers will keep content short.</b></span><span style="font-size: 18px;"><b> </b> </span></span><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD8PXYN6PMP5Bc3tHfokRHnupxa-kzlFwQ9EFn3uimclEVBK8MaTUmTz4rCU8IEF7qT2YCjZoO6YvvXH101SwJanKJrZyptw1H9Tghi8cx3vOO_VcdhS1sRhx_kk5sD5HiXHmzvC-zSjHwss3DKLLV8sDPG6iUcF7nbTzQ_J0VZky5Cddjdi_9vOMf/s1280/chart-line-148256_1280.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black;"><img border="0" data-original-height="934" data-original-width="1280" height="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD8PXYN6PMP5Bc3tHfokRHnupxa-kzlFwQ9EFn3uimclEVBK8MaTUmTz4rCU8IEF7qT2YCjZoO6YvvXH101SwJanKJrZyptw1H9Tghi8cx3vOO_VcdhS1sRhx_kk5sD5HiXHmzvC-zSjHwss3DKLLV8sDPG6iUcF7nbTzQ_J0VZky5Cddjdi_9vOMf/w269-h197/chart-line-148256_1280.png" width="269" /></span></a></div></li></ul></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;">Short-form content </span><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;">is the second most effective trend marketers are currently leveraging. </span><br /><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;"><br /></span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><ul style="text-align: left;"><li><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><b>Mobile optimization will be even more important. </b></span></span></li></ul><span style="font-family: georgia;"><span style="font-size: medium;">M<span style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">ore than half of annual online website traffic</span> comes from mobile devices, including tablets. </span><span style="font-size: 18px;"> </span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;"><span style="font-family: georgia;"><br /></span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><ul style="text-align: left;"><li><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><span style="font-family: georgia;"><b>Permanent social media posts could overtake ephemeral content.</b></span></span></li></ul><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;"><span style="font-family: georgia;">While ephemeral content -- which often stays published for 24-hours before disappearing (unless it's saved or archived) -- isn't going away any time soon, brands have seen that permanent social media content -- such as standard posts, videos, and live events that show up on a platform's feed and can be viewed again days later -- might be more effective within their marketing campaigns.</span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;"><br /></span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><ul style="text-align: left;"><li><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><b>Companies will prioritize social responsibility.</b></span></span></li></ul><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;"><br /></span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><ul style="text-align: left;"><li><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><b>Experiential marketing could make a comeback.</b></span></span></li></ul><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;"><br /></span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><ul style="text-align: left;"><li><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><b>More businesses will use SEO to concur search traffic.</b></span></span></li></ul><span style="color: #33475b;"><span style="font-family: georgia; font-size: medium;">While SEO is not new, its strategies are becoming even more ingrained within modern-day marketing strategies. </span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><span style="color: #33475b;"><span style="font-family: georgia; font-size: medium;"><br /></span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><ul style="text-align: left;"><li><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><b>Virtual events will continue, but some brands will invest less.</b></span></span></li></ul><span style="font-size: 18px;"><span style="font-family: georgia;">Despite losing some shrinking virtual event budgets, marketers won't be leaving the virtual event space any time soon. In fact, a whopping 80% of marketers plan to invest the same budget or more into virtual events in 2022.</span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;"><br /></span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><ul style="text-align: left;"><li><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><b>More consumers will hear branded audio content.</b></span></span></li></ul><span style="font-size: 18px;"><span style="font-family: georgia;">53% of professionals whose companies leverage content marketing find "podcasts or other types of audio content" effective when it comes to engagement and brand awareness. </span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><span style="font-size: 18px;"><span style="font-family: georgia;"><br /></span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><ul style="text-align: left;"><li><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><b>Inbound marketing will remain a best practice for growing brands.</b></span></span></li></ul><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;"><br /></span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><ul style="text-align: left;"><li><span style="font-family: georgia;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><b>Consumers will step into virtual reality (VR) and augmented reality (AR) experiences.</b></span></span></li></ul><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><span style="font-family: georgia;">Ever watched a 360° video on Facebook? That’s VR. What about IKEA’s IKEA PLACE app which helps you visualize virtual furniture in your very real room? That’s AR.</span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><span style="font-size: 1.125rem; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><span style="font-family: georgia;"><br /></span></span></div><div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list" style="background-color: #f5f8fa; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><span style="font-size: xx-small;"><b><span style="font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit;"><span style="font-family: georgia;">Source: HubSpot </span></span><span style="background-color: transparent;"><span style="font-family: georgia;">https://blog.hubspot.com/marketing/marketing-trends</span></span></b></span></div>Unknownnoreply@blogger.com01000 5th Ave, New York, NY 10028, USA40.7794366 -73.96324412.469202763821151 -109.119494 69.089670436178835 -38.806994tag:blogger.com,1999:blog-634454714815983334.post-65747491206053296892022-02-10T07:45:00.001-08:002022-02-10T07:45:14.379-08:00Bring Your LinkedIn Profile to Life<p><span style="background-color: white; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; font-weight: bold;">LinkedIn users: Did you know you can add a 30-second intro video to your LinkedIn profile? </span></p><div style="background-color: white; font-family: Georgia, "Times New Roman", Times, serif; font-size: 14px;"><br /></div><div style="background-color: white; font-family: Georgia, "Times New Roman", Times, serif; font-size: 14px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjRbQ9eYQWwQF9qPdPNhuekMC50pcxV-MeRDRrlQPTMGN5ZIKiLPjhD7KRW-Fr4yr45MqU5yKTGP0ZR1UdsW8DS9Ek6MGGSXgZxIhPhshHEvhgo43mEYI7hbF4UQ0d8CWaZALZuUGgVA2Cqup0kpHsTnLvGdMy1jGh9J9OEOAvtKmBvwupXSYcMHfNF=s455" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="402" data-original-width="455" height="203" src="https://blogger.googleusercontent.com/img/a/AVvXsEjRbQ9eYQWwQF9qPdPNhuekMC50pcxV-MeRDRrlQPTMGN5ZIKiLPjhD7KRW-Fr4yr45MqU5yKTGP0ZR1UdsW8DS9Ek6MGGSXgZxIhPhshHEvhgo43mEYI7hbF4UQ0d8CWaZALZuUGgVA2Cqup0kpHsTnLvGdMy1jGh9J9OEOAvtKmBvwupXSYcMHfNF=w230-h203" width="230" /></a></div><span style="font-size: 16px;">It’s called the Cover Story feature and the functionality is available via the LinkedIn app only. It’s a great way to </span><span style="font-size: 16px;">introduce yourself,</span><span style="font-size: 16px;"> add some personality to your profile, or set yourself apart from the competition.</span></div><div style="background-color: white; font-family: Georgia, "Times New Roman", Times, serif; font-size: 14px;"><br /></div><div style="background-color: white; font-family: Georgia, "Times New Roman", Times, serif; font-size: 14px;"><span style="font-size: 16px;">Simply go to your LinkedIn profile page (via the app), click on your profile picture and it will give you the option to add a video.</span></div><div style="background-color: white; font-family: Georgia, "Times New Roman", Times, serif; font-size: 14px;"><br /></div><div style="background-color: white; font-family: Georgia, "Times New Roman", Times, serif; font-size: 14px;"><span style="font-size: 16px;">Film it directly in the app or upload a pre-recorded video from your phone.</span></div><div style="background-color: white; font-family: Georgia, "Times New Roman", Times, serif; font-size: 14px;"><br /></div><div style="background-color: white; font-family: Georgia, "Times New Roman", Times, serif; font-size: 14px;"><span style="font-size: 16px;">It’s only 30 seconds long so you want to plan what you’ll say to have the most impact in this short snippet! What do you want your LinkedIn visitors to know about you or how you can help them?</span></div><div style="background-color: white; font-family: Georgia, "Times New Roman", Times, serif; font-size: 14px;"><br /></div><div style="background-color: white; font-family: Georgia, "Times New Roman", Times, serif; font-size: 14px;"><span style="font-size: 16px;">Once you add your Cover Story video, it will replace your profile picture and it will be outlined by an orange circle (see photo).</span><span style="font-size: 16px;"> </span><a href="https://www.linkedin.com/in/jocelynmurray/" rel="noopener noreferrer" style="color: #000066; font-size: 16px; font-weight: bold;" target="_blank">Check out my LinkedIn Cover Story</a><span style="font-size: 16px; font-weight: bold;">!</span></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-4124828788270736552021-10-22T08:51:00.000-07:002021-10-22T08:51:10.970-07:00Marketing Tips to Boost Your Holiday Sales!<p><span style="background: white; font-family: Cambria, serif; font-size: 12pt;">It's time to plan your holiday season promotions. If it's the
busiest selling time of year for your company, you'll want to start now and do
it right.</span><span style="font-family: Cambria, serif; font-size: 12pt;"> <span style="background: white;">Here are some tips to help you make
this season your best-selling one yet!</span></span><span style="background-color: white; font-family: Cambria, serif; font-size: 12pt;"> </span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp_3dcUUnoJYdMRNvewwjIlm6-dw14IfXCLTiZh_F3BhGb-nhX4G74u5g3py0iyIakTaB-zEQBKrVGrSYKrBz_cqyeBJpKMqDcjzVwwMoy_EbCm_YZg1iZf7LZ9D48_RcUiXqLv564ons/s351/holiday+shopping.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="351" data-original-width="346" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp_3dcUUnoJYdMRNvewwjIlm6-dw14IfXCLTiZh_F3BhGb-nhX4G74u5g3py0iyIakTaB-zEQBKrVGrSYKrBz_cqyeBJpKMqDcjzVwwMoy_EbCm_YZg1iZf7LZ9D48_RcUiXqLv564ons/w260-h265/holiday+shopping.png" width="260" /></a></div><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">1. Get Started
Early</span></b><p></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">While the</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> official holiday season begins
right after Thanksgiving with Black Friday and Cyber Monday sales, this year
you’ll want to start your marketing campaigns earlier than normal. With COVID affecting supply chains and
shipping, customers will be eager to get their shopping done early in order to
get the<br /> right gifts without any delays! </span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">2. Make
Online Shopping Easy</span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">While in-person
shopping will be increased compared to last year, COVID worries will still keep
some people away from crowds at the stores.
To accommodate all buying preferences, be sure that your website’s
online shopping experience is a smooth one and ready to impress.</span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">In
addition to shipping products, trends like buying online with curbside or in-store
pick up will continue to be popular this year.</span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">3. Embrace Email Marketing</span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Your customers
and prospects will be looking for great holiday deals and discounts. During
the holiday season, consumers frequently check their email for offers that can
help them save.</span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Use email
to send holiday coupons to your targeted list of customers and </span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">prospects. </span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Treat your customers to specials,
free shipping and secret sales tailored just for them. </span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Email
continues to drive website traffic and sales. It is proven to be consumers' preferred
method of contact with the brands they know and love. And your existing customers are valuable- on
average they spend 31% more than new customers*!</span><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">3.
Social-ize</span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Social
campaigns should play a significant role in your holiday marketing. Your
customers and prospect will be scanning social networks for gift ideas and the
best offers. It's crucial to create a social posting schedule to ensure
that you don't miss a beat. Map out all of your posts for the social networks
that are right for your business during the weeks leading up to and through the
holiday season.</span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8t7KqfP6AuEg3r_Q3FzOChVY4EGaGXaGpzSKSiDZgnARLOT0y8318NFGgLUxvQs0nDi8FvJwND9KXL3mRQ95vG2JWcAlfdebqASmenQqcLToxbHbk58UsU6Quub4unS7_bYEZGVHnhKo/s475/retail+sales+stat.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="373" data-original-width="475" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8t7KqfP6AuEg3r_Q3FzOChVY4EGaGXaGpzSKSiDZgnARLOT0y8318NFGgLUxvQs0nDi8FvJwND9KXL3mRQ95vG2JWcAlfdebqASmenQqcLToxbHbk58UsU6Quub4unS7_bYEZGVHnhKo/w272-h213/retail+sales+stat.png" width="272" /></a></div><p></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Remember
to balance your promotional posts with useful information. Produce content that
helps your customers such as advice, tips, and include fun stuff like videos
and photo contests to keep your audience engaged.</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><br />
4. Retargeting</span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">A high
percentage of shoppers will abandon their online shopping carts and leave websites
without making a purchase. Don’t miss
out on these potential sales! A
remarketing ad campaign can help.</span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">For
instance, by installing a Facebook pixel on your website, you can then market
to your website visitors via Facebook advertising. Facebook’s “custom audience” lets you send ads
to people who have visited your website in the past 30 days. If they didn’t
previously make a purchase, hopefully, your retargeting FB ad and offer will
prompt them to buy!</span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Need help
pulling your holiday marketing campaigns together? Contact </span><a href="mailto:jocelynm@marketing-er.com"><span style="color: windowtext; font-family: Cambria, serif; font-size: 12pt; text-decoration-line: none;">Jocelyn Murra</span></a><span style="font-family: Cambria, serif;">y<br /></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">to see how I can help!</span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
</p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><i><span style="font-size: 9.0pt;">*Source: Invesp<o:p></o:p></span></i></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><o:p> </o:p></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><i><span style="font-size: 9.0pt;">*According
to Invesp<o:p></o:p></span></i></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-48155021510115379212021-10-21T13:53:00.002-07:002021-10-21T13:53:20.777-07:00Are You Managing Your Online Reputation? <p><span style="background: white; line-height: 115%;"><br /><span style="font-family: inherit;">Are you managing your Google
My Business profile to ensure that your business's online reputation is a
positive one? This free tool allows you
to be visible in the Google search results and on Google Maps too </span></span><span style="background: white; line-height: 115%;"><span style="font-family: inherit;">so it’s an important component of your online marketing
strategy.</span></span></p>
<p class="MsoListParagraphCxSpFirst" style="margin-left: 0in; mso-add-space: auto; text-align: justify;"><span style="background: white; line-height: 115%;"><span style="font-family: inherit;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: inherit;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: inherit;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDeH_4-Ab3Dpc5tdkSZoTU3A1P8Z8rxO7T7ZzsRgQmonAYYAYPz1BAh50YRsFKr3o4Ji1FOw_RlNX02wazFNOioZC81SRyBq8QldF3_yG7GKPtDxMTZVVeDmHqR3CvBwelz9nnJ_UNfGQ/s1920/customer-experience-g1584d85ae_1920.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1396" data-original-width="1920" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDeH_4-Ab3Dpc5tdkSZoTU3A1P8Z8rxO7T7ZzsRgQmonAYYAYPz1BAh50YRsFKr3o4Ji1FOw_RlNX02wazFNOioZC81SRyBq8QldF3_yG7GKPtDxMTZVVeDmHqR3CvBwelz9nnJ_UNfGQ/w225-h164/customer-experience-g1584d85ae_1920.jpg" width="225" /></a></span></div><span style="font-family: inherit;">Begin by making sure your profile
is complete so you give your prospects and customers the entire picture of your
business. Be sure to include the basics (hours of operation, address,
description of your business) as well as links to your website, social profiles
and appointment or reservation booking interfaces. Don’t forget photos, videos
and posts where you can share offers, news, announcements or event details with
visitors.</span><p></p>
<p class="MsoListParagraphCxSpLast" style="margin-left: 0in; mso-add-space: auto; text-align: justify;"><span style="background: white; line-height: 115%;"><span style="font-family: inherit;">Google reviews are one of the most
important features of your Google My Business profile. Did you know that 80
percent of consumers trust online ratings and reviews* as much as a
recommendation from a friend or family member? Regularly monitor and respond to
your reviews. Have a plan for how to respond to each type of review to ensure
customer satisfaction.<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="background: white; line-height: 115%;"><span style="font-family: inherit;">Tracking and improving your
reputation is an important component of your business’ marketing and will lead
to higher visibility and more conversions.</span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></p>
<p class="MsoNormal"><i><span style="font-size: 9.0pt; line-height: 115%;">*BrightLocal<o:p></o:p></span></i></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-23137515087274114852021-08-03T11:00:00.001-07:002021-08-03T11:00:20.209-07:00Creative Email Content Ideas for High Impact and Results<p class="MsoNormal" style="margin-right: -.25in;"><span style="font-family: "Times New Roman", serif; font-size: 16pt;"><br />Coming up with valuable
content for your email campaigns can be challenging. Once you've determined
your campaign's goals, message and frequency, how will you draw readers in and
engage them?</span></p><p class="MsoNormal" style="margin-right: -.25in;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; line-height: 115%;">Here are some ideas for
developing creative, valuable email content to connect with your audience:<o:p></o:p></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhA15mJrKvDkP_mLmlTfwRNkwGIDGza3jRxgNJMsMbMDOgbRZeaVGU6lD7ZTmZ3FcICgxF8kaYdKODqql7iM89fo1Kh-Vol934N2WnfqCFwZ74NQSeUEDfBMahQ1vYpyIl7W0aKBQEC65M/s1920/email-6370595_1920.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="986" data-original-width="1920" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhA15mJrKvDkP_mLmlTfwRNkwGIDGza3jRxgNJMsMbMDOgbRZeaVGU6lD7ZTmZ3FcICgxF8kaYdKODqql7iM89fo1Kh-Vol934N2WnfqCFwZ74NQSeUEDfBMahQ1vYpyIl7W0aKBQEC65M/s320/email-6370595_1920.jpg" width="320" /></a></div><p></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">Share your
expertise</span></b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">
<o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">You
are an expert - at least your customers think of you that way. Share your
expertise by writing articles, tips, or by answering customer questions.<o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;"> </span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">Use facts &
testimonials</span></b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">
<o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">Facts
about your products or your industry, quotes from customers, stories about
their experiences and even advice from your customers can be effective.<o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;"> </span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">Include links</span></b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;"> <o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">Links
give your audience the opportunity to interact with your message. Point them to
a web page, blog, email address or a PDF.<o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;"> </span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">Offer discounts
& coupon</span></b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">s.
<o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">Discounts,
coupons, contests can work for the right audiences.<o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;"> </span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">Encourage
exclusivity & VIP status</span></b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">Upscale
hotels often offer special privileges and rewards to their most esteemed,
frequent customers. People love exclusivity: remind customers of how special
they are to you, treat them like VIPs and watch your ROI grow.<o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;"> </span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">Hold giveaways</span></b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">Give
away a free product or service to everyone who responds or to one contest
winner.<o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;"> </span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">Remember:
your email has to contain something that's worthwhile or useful to your
audience. Some respond to coupons and discounts while others care about
information and knowledge. Determine what motivates your audience and is useful
to them.<o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;"><br /></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: -.25in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">For help with your email marketing strategy and plans, contact MER at 203.543.1455.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; line-height: 115%;"> </span></p><p>
</p><p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-34989808068940814102021-07-13T09:05:00.009-07:002021-07-14T11:45:58.531-07:00Attract the Right Prospects with Inbound Marketing<p style="text-align: left;"><span style="font-family: georgia; font-size: medium;"><span>Attracting
prospects by providing interesting and valuable content is an effective form of
marketing that "pulls" prospects in.</span><span>
</span><span>Blog posts, videos and social content let you impart your knowledge and
establish your expertise in the industry.</span><span> </span><span> </span></span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><span style="font-family: georgia; font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: georgia; font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqjpAWpFikcFW7lhLpQr7ynejcQ3fotx6MvvLuzm3OlLoOJLAx33nXUXj2dYOWG12gPMFPQvrA2LxnkS3cUt8DJgZxzZ3dT3Wh8opxl9RKS5Bp4PgS-C2gRsGOiOkjphB1ypa4qjKcUxM/s794/inbound+marketing.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="548" data-original-width="794" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqjpAWpFikcFW7lhLpQr7ynejcQ3fotx6MvvLuzm3OlLoOJLAx33nXUXj2dYOWG12gPMFPQvrA2LxnkS3cUt8DJgZxzZ3dT3Wh8opxl9RKS5Bp4PgS-C2gRsGOiOkjphB1ypa4qjKcUxM/s320/inbound+marketing.png" width="320" /></a></span></div><span style="font-family: georgia; font-size: medium;">Offering
this helpful content in exchange for prospect data such as name, business or
email address is the basis for inbound marketing campaigns.</span><p></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><span style="font-family: georgia; font-size: medium;">This
approach is vastly different from traditional outbound marketing which
involves a "push" approach where companies use paid advertising to
get products and messages in customers' minds and hope they take action.</span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><span style="font-family: georgia; font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9x3mN_pjBAj5tFx5AVZE4j4MYc-gRU77p0n7rvL36ONW7rP9xQMPkww4XdMB-EQZyuNPfIwawnFtvBLxW6nhKPQqZh3jHF_AIov0f8SXkXiVNGXAcRxiYDpGVsSQAZ827StRSS3OIIY4/s794/inbound+marketing.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="font-family: georgia; font-size: medium;"></span></p><div style="text-align: left;"><span style="font-family: georgia; font-size: medium;">Creating
inbound marketing campaigns for a defined target audience to generate qualified
leads is one of the best ways to market online. </span></div><p></p></div><p style="text-align: left;"></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><span style="font-family: georgia; font-size: medium;">Here's
an overview of how to execute your inbound campaign:</span></p><p class="MsoNormal" style="line-height: 150%; text-align: left;"><b><span style="font-family: georgia; font-size: medium;">1. Identify the audience</span></b></p><p class="MsoNormal" style="line-height: 150%; text-align: left;"><span style="font-family: georgia; font-size: medium;">Define
your target audience and their specific needs and pain points. Consider surveying
or interviewing existing clients or prospects from your target audience to
determine:</span></p><ul style="margin-top: 0in; text-align: center;" type="disc"><li class="MsoNormal" style="line-height: 24px; mso-list: l0 level1 lfo1; text-align: left;"><span style="font-family: georgia; font-size: medium;">Demographics</span></li></ul><ul style="margin-top: 0in; text-align: center;" type="disc"><li class="MsoNormal" style="line-height: 24px; mso-list: l0 level1 lfo1; text-align: left;"><span style="font-family: georgia; font-size: medium;">Biggest challenges</span></li></ul><p class="MsoNormal" style="line-height: 150%;"><span style="font-family: georgia; font-size: medium;"></span></p><ul style="margin-top: 0in; text-align: center;" type="disc"><li class="MsoNormal" style="line-height: 24px; mso-list: l0 level1 lfo1; text-align: left;"><span style="font-family: georgia; font-size: medium;">Perceptions</span></li></ul>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><b><span style="font-family: georgia; font-size: medium;">2. Set goals<o:p></o:p></span></b></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><span style="font-family: georgia; font-size: medium;">Determine
what type and how many leads the campaign should generate by a targeted date.</span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><b><span style="font-family: georgia; font-size: medium;">3. Create relevant offers
and landing pages<o:p></o:p></span></b></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><span style="font-family: georgia; font-size: medium;">Create
a content offer (an eBook, checklist, informational video series, etc.) that's
valuable to the target audience. In exchange for your prospects' contact information,
give them access to this valuable content (downloadable PDF).</span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><span style="font-family: georgia; font-size: medium;">Having
an effective landing page (with a call to action and lead capture form) on your
website is crucial to converting prospects.</span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><b><span style="font-family: georgia; font-size: medium;">4. Choose promotional
channels to get the word out<o:p></o:p></span></b></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><span style="font-family: georgia; font-size: medium;">Decide
which organic and paid channels to use to reach your audience and promote your
offer. Email, social media and paid advertising are good places to start. Develop campaigns and schedule posts or ads to drive
traffic to your offer/landing page.</span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><b><span style="font-family: georgia; font-size: medium;">5. Engage<o:p></o:p></span></b></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><span style="font-family: georgia; font-size: medium;">Once
you capture prospect information, what will you do with it? Develop an engagement strategy that helps you
build a long-term relationship with these prospects. Create a series of
relevant follow-up emails as well as sales team actions to turn your prospects
into warm leads or even new clients.</span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><span style="font-family: georgia; font-size: medium;"><b><span>6. Monitor progress</span></b><span><o:p></o:p></span></span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: left;"><span style="font-family: georgia; font-size: medium;">Assess
whether your set goals were met and where campaign improvements can be made. Test
different offers to see what gets the best response and closely track your
promotional channels to understand where the leads are coming from.</span></p>
<p class="MsoNormal" style="text-align: left;"><span style="font-family: georgia; font-size: medium;">Use inbound
marketing to attract targeted customers by creating content and experiences that
are relevant and valuable to them. </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: georgia; font-size: medium;">Contact <a href="mailto:jocelynm@marketing-er.com"><b>Jocelyn at MER</b></a> to discuss how to start your next inbound marketing campaign!</span></p>Unknownnoreply@blogger.com0Stratford, CT, USA41.184541499999987 -73.1331651-3.3764066026429163 -143.44566509999999 85.745489602642891 -2.8206650999999994tag:blogger.com,1999:blog-634454714815983334.post-78890243264960357452021-05-11T08:13:00.003-07:002021-05-11T12:08:51.109-07:00Digital Marketing Tips for Small Businesses<p><span style="font-family: inherit;">What is digital marketing? It encompasses all marketing
efforts that use the Internet and online digital technologies and devices. It
includes a wide range of channels, such as websites, email, social media, SEO,
mobile and pay-per-click ads.</span></p>
<p class="MsoNormal"><span style="font-family: inherit;">With digital marketing, small business owners can promote
their companies and compete with larger ones. Choosing the channels that will
be most effective for your business can increase brand awareness, drive traffic
to your website and generate more sales and leads.</span></p>
<p class="MsoNormal"><span style="font-family: inherit;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: inherit;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTwb_JlgEdtUJ86kf0xmIUrSobUDpFghBqFK27BDtrAyrCKpuOJFFaMp5ar7A6fuEZCBR_wO73m4kVWUBwXRj8_kzJ8JVNtaMy4qfqJi0QLxUZHT1Up6QP0VZMPnxprgN2HlB7I1pXeIE/s1920/student-849822_1920.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1280" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTwb_JlgEdtUJ86kf0xmIUrSobUDpFghBqFK27BDtrAyrCKpuOJFFaMp5ar7A6fuEZCBR_wO73m4kVWUBwXRj8_kzJ8JVNtaMy4qfqJi0QLxUZHT1Up6QP0VZMPnxprgN2HlB7I1pXeIE/s320/student-849822_1920.jpg" width="320" /></a></span></div><span style="font-family: inherit;"><br />Here are 5 digital marketing tips to help promote your
business online:</span><p></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;">Invest in Website
Marketing</span></b></p>
<p class="MsoNormal"><span style="font-family: inherit;">Websites are the most essential digital marketing tool—you
own it and control it. Make sure your website is up-to-date, mobile-friendly,
and easy for users to navigate, as well as modern and clean-looking. Investing
money in your website is a good way to maximize its effectiveness.</span></p>
<p class="MsoNormal"><span style="font-family: inherit;">Use your site to create landing pages (standalone web pages)
for each of your marketing campaigns. Landing pages (as opposed to your home
page) are where visitors “land” after clicking on your ad, email or social post.
Landing pages are a good way to increase the conversion rates of your campaign.
They’re designed with a specific goal or call to action (CTA) and work well if
you’re trying to get a visitor to act (sign up, download information or make a
purchase).</span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;"><br /></span></b></p><p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;">Start a Blog as Part
of Your Content Marketing Strategy</span></b></p>
<p class="MsoNormal"><span style="font-family: inherit;">Starting a blog on your website is one of the best free
marketing tools available. On your blog, you can write about topics related to
your business, showing your expertise and providing helpful information. Blog
content that’s relevant to your target markets will drive people to your
website and help your search rankings—content that’s relevant to your target
audience will naturally rank in the search engines.</span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;"><br /></span></b></p><p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;">Use Search Engine
Optimization to Be Found Locally</span></b></p>
<p class="MsoNormal" style="background: white;"><span style="font-family: inherit;">If most of
your business comes from local customers then local SEO, which helps businesses
be found in a specific geographic market, should be part of your digital
strategy. Include your business city and state in your website’s title tag, alt tag and in your content. Ideally,
your home page should include the name, address and phone of your
company and it should match your Google My Business listing.</span></p>
<p class="MsoNormal"><span style="font-family: inherit;">Google uses inbound links, or backlinks, to gauge the
quality of your website. Inbound links occur when another website links back to
your site, so be sure to post hyperlinks to your web pages from social media
sites, online articles and guest blog posts. Also ask your business partners to
post links to your site on their Resources page.</span></p>
<p class="MsoNormal"><span style="font-family: inherit;">Another way to optimize local SEO is to completely fill out
your local profiles on sites like Google My Business, Yelp, Bing, and so on.
For a fee, Moz Local will ensure your business listings are correct and
consistent on sites and directories that factor most in local search engine
results.</span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;"><br /></span></b></p><p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;">Maximize Your Use of
Positive Online Review and Testimonials</span></b></p>
<p class="MsoNormal"><span style="font-family: inherit;">It’s also important to leverage the power of social media
and social proof for your business. Social proof is how prospects and customers
are influenced online by what others around them think and do. Having positive
reviews and shares of your content on sites like Facebook, LinkedIn, Twitter
and Instagram can create a buzz and generate more interest in you and your
products or services.</span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;"><br /></span></b></p><p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;">Build an Email List
and Leverage Email Marketing</span></b></p>
<p class="MsoNormal"><span style="font-family: inherit;">Behind websites, email marketing is considered the second
most effective digital channel. Email lets you stay connected with customers
and engage with them on a regular basis, easily providing them with news
updates, special announcements and offers. It also helps improve your brand
recognition and credibility. All it takes is one well-constructed email to drive
traffic to your website or social media pages. <span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: inherit;">A solid responsive email list can be more valuable than a
big social media following. When building an email list, start with who you
know—customers, prospects, chamber members, business partners, family, and friends.
Include an option to sign up for your email list on your website and social
media, using helpful information, coupons and special offers to entice them!</span></p>
<p class="MsoNormal"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: inherit;">It’s important to remember that you don’t necessarily need to use
all of these digital marketing tools listed—instead, </span><span style="background: white;"><span style="font-family: inherit;">figure out which ones are most effective for your business.</span><o:p></o:p></span></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-14867681646308905772021-03-16T08:56:00.004-07:002021-03-19T11:03:09.002-07:00Email Newsletter: Why Your Business Needs One<p>E-newsletters are a succinct way to communicate with your
prospects and clients. Newsletters can serve as valuable vehicles to educate and
inform your target markets, fundraise, promote a new product or just stay top of mind with those most important to you. The best part is that e-newsletters can be produced at a low cost with a high return.</p>
<p class="MsoNormal"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">It’s well known that email marketing is one of the most effective
forms of marketing. According to a report from Litmus, the average ROI (return
on investment) for email marketing is $42 for every $1 spent.<span style="mso-spacerun: yes;"> </span>Depending on which industry you’re in, that
return can be even greater:<o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="background: white; color: #333333; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Software
& technology: 40:1<o:p></o:p></span></li>
<li class="MsoNormal" style="background: white; color: #333333; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Marketing,
PR, & advertising agency: 42:1<o:p></o:p></span></li>
<li class="MsoNormal" style="background: white; color: #333333; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Retail,
e-commerce, & consumer goods or services: 45:1<o:p></o:p></span></li>
<li class="MsoNormal" style="background: white; color: #333333; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Media, publishing,
events, sports, & entertainment: 45:1<o:p></o:p></span></li>
<li class="MsoNormal" style="background: white; color: #333333; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Travel,
tourism, & hospitality: 53:1<o:p></o:p></span></li>
</ul>
<p class="MsoNormal"></p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe8uskBOW0IcYlMZlhSE-TRAr1JagqHETgFIb8eKxyfuQxAoh6PNANRwNtKSareO6wLnZaeKaoU083wUDP0nwD8P_clXhDBOO5e31c8x3JKbdZFtVbEr6Ze1QE-xxuszUCTEBKm7f_gpY/s931/irish.newsletter.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="931" data-original-width="506" height="399" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe8uskBOW0IcYlMZlhSE-TRAr1JagqHETgFIb8eKxyfuQxAoh6PNANRwNtKSareO6wLnZaeKaoU083wUDP0nwD8P_clXhDBOO5e31c8x3JKbdZFtVbEr6Ze1QE-xxuszUCTEBKm7f_gpY/w217-h399/irish.newsletter.png" width="217" /></a></div>Email newsletters are a great way to dip your toe into email
marketing.<span style="mso-spacerun: yes;"> </span>E-newsletters come in a
familiar format that’s easy to digest and are generally welcomed in the inbox.<span style="mso-spacerun: yes;"> </span>Here are some reasons to consider investing
time and effort into developing an e-newsletter:<div><b><br /></b></div><div><b>1. Boost Sales</b><p class="MsoNormal"><o:p></o:p></p>
<p class="MsoNormal">Attracting new business and re-engaging with existing
customers requires consistent communication and e-newsletters provide an
effective way to do this. Email marketing allows you to highlight your products
or services, illustrate benefits, show examples and easily connect prospects to
a point of sale. Including special incentives like coupons or discounts, plus a
strong call to action, can help you generate more business.<o:p></o:p></p>
<p class="MsoNormal"><b>2. Maintain Connections </b><o:p></o:p></p>
<p class="MsoNormal"><br />When you consistently deliver valuable information to your
clients and prospects’ inboxes, you develop trust in your brand and become
known as a source and expert in your industry. E-newsletters that offer
relevant information can help you stay connected to your audiences. <o:p></o:p></p>
<p class="MsoNormal">You can also boost your other digital marketing efforts-
specifically your social media network connections- by featuring and linking to
them in your e-newsletter. <o:p></o:p></p>
<p class="MsoNormal"><b></b></p><div class="separator" style="clear: both; text-align: center;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirJk72HCMQ64JDpofKh2aFs5iI3LaeK_ZWgUb-PrJqcbpmNjV9_KgOKgRvr3wqOkqJ0t6sl6EXYrAC0eCwLBHhFZZ2H35ki1Dxwi8pfRBOh7tAJbe7Xq55To1L5aSc_bJi0qXQcTc7fIA/s783/bridges+newsletter.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="783" data-original-width="602" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirJk72HCMQ64JDpofKh2aFs5iI3LaeK_ZWgUb-PrJqcbpmNjV9_KgOKgRvr3wqOkqJ0t6sl6EXYrAC0eCwLBHhFZZ2H35ki1Dxwi8pfRBOh7tAJbe7Xq55To1L5aSc_bJi0qXQcTc7fIA/s320/bridges+newsletter.png" /></a></b></div><b><br />3. Drive Website Traffic</b><o:p></o:p><p></p>
<p class="MsoNormal">What better way to get the people who matter most to your
business (your email contacts) to visit your website? By placing strategic
hyperlinks to your products/services or blog posts, e-newsletters can play an
active role in increasing site traffic.</p><o:p></o:p><p></p>
<p class="MsoNormal">Email marketing services let you track your e-newsletter’s
performance, including open rates and click rates, so you can see which content
worked best.<span style="mso-spacerun: yes;"> </span>These insights will help
you evaluate which content<span style="mso-spacerun: yes;"> </span>appeals most to your
readers when you’re creating your next issue.<o:p></o:p></p>
<p class="MsoNormal">If you need help creating an e-newsletter or other type of
email marketing, contact <a href="mailto:jocelynm@marketing-er.com">Jocelyn Murray</a> at <a href="http://www.marketing-er.com">Marketing & Event Resources</a>. Check out my <a href="https://marketing-er.com/portfolio" target="_blank">portfolio for samples of e-newsletters </a>that I've created for my clients.<o:p></o:p></p><div class="separator" style="clear: both; text-align: center;"><br /></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-71000171366451435092020-12-28T13:00:00.008-08:002021-03-25T06:16:03.407-07:00Try Something New in 2021<p style="background-color: white; box-sizing: border-box; color: #333333; font-family: Poppins, sans-serif; line-height: 26px; margin-bottom: 25px; text-align: left;"><span face="Poppins, sans-serif" style="background-color: white; color: #333333;">Most small businesses start out light and agile. However, once business picks up and there’s a ton of stuff on your plate every day, it’s easy to get stuck in the same old routine. It’s the, “If it ain’t broke, don’t fix it” syndrome.</span></p><p style="background-color: white; box-sizing: border-box; color: #333333; font-family: Poppins, sans-serif; line-height: 26px; margin-bottom: 25px; text-align: left;">In 2020, the pandemic took away the option of staying in familiar routines that had been working in the past. Adapting to changes in health and safety protocols became a necessary part of life and everyone was forced out of their comfort zone. This resulted in small business owners around the world becoming more creative and inventive in how they did business. <br /></p><p style="background-color: white; box-sizing: border-box; color: #333333; font-family: Poppins, sans-serif; line-height: 26px; margin-bottom: 25px; text-align: left;">For many, this “forced restructuring” resulted in finding new ways to conduct business that will benefit them outside of the pandemic situation. So, while you’re getting used to how things have changed, be aware that they’re still changing, and don’t settle into a “new” routine. Instead, keep exploring new ideas, trying new things, and innovating creative ways that you can do business. <strong style="box-sizing: border-box;"><br /></strong></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgieozhy2yLQVaKYdSJWBaJet5gNelKysfs8PIiADSJrGPplOTdL_UgMmfhJbcy1v6-Qa8UWWgSCndyMLpftttfHXIoXhpjn5NXHnMk6PISXMvPClx4KAyLt1o2H4Q4AoDRVN5UUDvU1sg/s800/open.business.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="533" data-original-width="800" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgieozhy2yLQVaKYdSJWBaJet5gNelKysfs8PIiADSJrGPplOTdL_UgMmfhJbcy1v6-Qa8UWWgSCndyMLpftttfHXIoXhpjn5NXHnMk6PISXMvPClx4KAyLt1o2H4Q4AoDRVN5UUDvU1sg/s320/open.business.png" width="320" /></a></div><p></p><p style="background-color: white; box-sizing: border-box; color: #333333; font-family: Poppins, sans-serif; line-height: 26px; margin-bottom: 25px; text-align: left;"><strong style="box-sizing: border-box;">Take a look at what’s in front of you</strong></p><p style="background-color: white; box-sizing: border-box; color: #333333; font-family: Poppins, sans-serif; line-height: 26px; margin-bottom: 25px; text-align: left;">You don’t have to sit in your office night-after-night trying to think of things to try next. There’s plenty of information that can lead you to your next experiment. Your <strong style="box-sizing: border-box;">customers</strong> are a fantastic source of information. They know what they like about your business and the way it is now, and they also know what they’d like to see that you don’t currently offer.</p><p style="background-color: white; box-sizing: border-box; color: #333333; font-family: Poppins, sans-serif; line-height: 26px; margin-bottom: 25px; text-align: left;">Another great source of information is the <strong style="box-sizing: border-box;">data</strong> created from your marketing efforts. When you own a business, looking at graphs, charts, and numbers all day can seem like the last thing you want to do. However, those reporting tools can tell you what’s working and what isn’t — so don’t ignore them.<br /></p><p style="background-color: white; box-sizing: border-box; color: #333333; font-family: Poppins, sans-serif; line-height: 26px; margin-bottom: 25px; text-align: left;">If you’re not sure what all those graphs and charts are trying to tell you, think about asking for help. If you don’t have someone in your immediate circle who can assist, you can always reach out to a marketing expert who can advise you.<br /></p><h4 style="background-color: white; box-sizing: border-box; color: #333333; font-family: Poppins, sans-serif; line-height: 19px; margin-bottom: 25px;"><strong style="box-sizing: border-box;">Start small</strong></h4><p style="background-color: white; box-sizing: border-box; color: #333333; font-family: Poppins, sans-serif; line-height: 26px; margin-bottom: 25px; text-align: left;">The key to trying new things is to do them on a small scale. You don’t have to completely revamp your business (although it might have felt that way in 2020). What you do need to do is think about what things you’re doing now that you could potentially expand upon, how you can do those things better, and what new things you can potentially try out on a small, manageable scale.</p><h4 style="background-color: white; box-sizing: border-box; color: #333333; font-family: Poppins, sans-serif; font-size: 22px; line-height: 27px; margin-bottom: 29px; text-align: left;"><strong style="box-sizing: border-box;">Actions you can take</strong></h4><ul style="background-color: white; box-sizing: border-box; color: #333333; font-family: Poppins, sans-serif; list-style: none; margin-bottom: 40px; padding-right: 19px;"><li style="box-sizing: border-box;"><strong style="box-sizing: border-box;">Conduct a survey.</strong> Send your customers an email survey asking what you’re doing well and what they’d like to see you add or change. And don’t stop at just one survey. Think about adding a small survey section, with one or two questions, into your regular newsletter. That way you can receive regular feedback from your most loyal customers.</li><li style="box-sizing: border-box;"><br /></li><li style="box-sizing: border-box;"><strong style="box-sizing: border-box;">Try new tools.</strong> If you’ve never used it before, and you think it might fit with your business, try it out. Think about trying things like <b>live video</b>. You can “go live” with your staff as they unbox new merchandise, create a new dish, walk through a new real estate listing, fix a pipe… basically, <u>you can go live with anything you do at your business that might be interesting to your target market.</u></li><li style="box-sizing: border-box;"><strong style="box-sizing: border-box;"><br /></strong></li><li style="box-sizing: border-box;"><strong style="box-sizing: border-box;">Pivot.</strong> Take a cue from restaurants around the globe who, in 2020, tapered down their menus, added options for delivery and takeout, and moved indoor dining outside — just to name a few of the creative ways they pivoted their day-to-day way of conducting business. Think about what you’re doing now that could be slightly modified to adapt and respond to shifting demands and requirements.</li></ul><div><span face="Poppins, sans-serif" style="background-color: white; color: #333333;">What new things did you try in 2020 that advanced your business? Let us know your ideas or suggestions in the comments below.</span></div><div><span face="Poppins, sans-serif" style="background-color: white; color: #333333;"><br /></span></div><div><span face="Poppins, sans-serif" style="background-color: white; color: #333333;">For help with innovative ideas to grow your business, contact <a href="mailto:jocelynm@marketing-er.com">Jocelyn Murray</a> at <a href="http://www.marketing-er.com" target="_blank">Marketing & Event Resources </a>today.</span></div><div><span face="Poppins, sans-serif" style="color: #333333;"><br /></span></div><div><span face="Poppins, sans-serif" style="color: #333333; font-size: xx-small;"><i>Source: Constant Contact Small Business Blog</i></span></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-6605063487402712032020-10-16T11:10:00.004-07:002020-10-19T06:57:34.490-07:0010 Email Marketing Statistics You Need to Know<p><span style="background-color: white; font-family: Cambria, serif; font-size: medium;">Email marketing is
very much worth the investment if you are trying to grow your company and
create sustainable business. But don’t take my word for it.</span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Here are 10 email
marketing statistics that prove <span color="windowtext">email marketing</span> is an essential tool
for any small business.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 17.2pt; margin-bottom: 13.95pt; mso-margin-top-alt: auto; mso-outline-level: 2;"><b><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">1. Email marketing has a return on investment (ROI)
of $42 for every $1 spent<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Email marketing
makes money. <b>For every $1 you spend on email marketing, you can expect
an </b><b><span color="windowtext" style="text-decoration: none; text-underline: none;">average return of $42</span></b>. That’s a higher
return than you can expect from any other form of marketing — digital or
otherwise.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">While there are
many benefits of using email marketing, this is the one that keeps you in
business.<o:p></o:p></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD8k43ZFZVGLhewPDv7MZg02pNkxVyEAYcLo5OBbDQkhMcEEmuZQH1gjrqck7CSg0J0EQzxBdQMG0BrnHtJVy4xN0P9WiZs4Gx07gZWY9mT29jdaOXKSRs0Bl0oPjuziZXt0AudRqv0Ks/s600/email.marketing.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-size: medium;"><img border="0" data-original-height="282" data-original-width="600" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD8k43ZFZVGLhewPDv7MZg02pNkxVyEAYcLo5OBbDQkhMcEEmuZQH1gjrqck7CSg0J0EQzxBdQMG0BrnHtJVy4xN0P9WiZs4Gx07gZWY9mT29jdaOXKSRs0Bl0oPjuziZXt0AudRqv0Ks/w449-h211/email.marketing.png" width="449" /></span></a></div><p></p>
<p class="MsoNormal" style="background: white; line-height: 17.2pt; margin-bottom: 13.95pt; mso-margin-top-alt: auto; mso-outline-level: 2;"><b><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">2. Billions of emails are sent every day<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">306 billion to be exact. And this number is expected to reach</span><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><span color="windowtext" style="mso-bidi-font-weight: bold; text-decoration: none; text-underline: none;"> 361 billion</span><span style="mso-bidi-font-weight: bold;"> by the end of 2024.</span><o:p></o:p></span></span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Even though there
are more ways to reach customers than ever before, it’s clear that email is
still one of the most popular modes of communication.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 17.2pt; margin-bottom: 13.95pt; mso-margin-top-alt: auto; mso-outline-level: 2;"><b><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">3. Email is used worldwide<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">According to <a href="https://www.radicati.com/wp/wp-content/uploads/2020/01/Email_Statistics_Report,_2020-2024_Executive_Summary.pdf"><span color="windowtext">Radicati’s 2020 Email Statistics report,</span></a> <span style="mso-bidi-font-weight: bold;">email is used by over 4 billion people — over
half of the world’s population.</span><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">And that number is
only going up. It’s estimated that another half a billion people will be using
email by 2024.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">The simple truth
is that your customers are actively using email. Make sure you are as well.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 17.2pt; margin-bottom: 13.95pt; mso-margin-top-alt: auto; mso-outline-level: 2;"><b><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">4. Email grows your business<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">According to </span><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><span color="windowtext" style="mso-bidi-font-weight: bold; text-decoration: none; text-underline: none;">80 percent of professionals</span><span style="mso-bidi-font-weight: bold;">, email marketing drives customer acquisition
and retention.</span> In simple terms, that means more customers coming to
you for their needs, and staying with you when needs arise again. As the saying
goes, “If you’re not growing, you’re dying.”<o:p></o:p></span></span></p>
<p class="MsoNormal" style="background: white; line-height: 17.2pt; margin-bottom: 13.95pt; mso-margin-top-alt: auto; mso-outline-level: 2;"><b><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">5. Email marketing is more likely to drive sales than
social media marketing<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Social media
marketing is an important tool for growing your business, but when it
comes to driving sales, it doesn’t touch email marketing.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">60 percent of
consumers say they’ve made a purchase as the result of a marketing email they
received</span><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">. Contrast that with the <span color="windowtext">12.5 percent of consumers</span> who
say they’d consider using the ‘buy’ button on social media, and it’s not much
of a contest.<o:p></o:p></span></span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Social media is
important, but ultimately, the gold standard of marketing still involves
getting people to sign up for your email list.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 17.2pt; margin-bottom: 13.95pt; mso-margin-top-alt: auto; mso-outline-level: 2;"><b><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">6. Email helps you reach your customers as fast as
possible<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">With the immediacy
of social media, you might think it had overtaken email as the fastest way to
reach new and current customers. But the truth is <a href="https://www.getresponse.com/resources/reports/email-marketing-benchmarks#email-opens-over-time" target="_blank"><span color="windowtext" style="text-decoration: none; text-underline: none;">21 percent</span></a> of opened emails are
opened within the very first hour of delivery.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">By the end of hour
three, that number jumps up to nearly 41 percent. The takeaway: Email is a
fast and effective way to reach your audience.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 17.2pt; margin-bottom: 13.95pt; mso-margin-top-alt: auto; mso-outline-level: 2;"><b><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">7. Automation makes email marketing an even smarter
— and saves you a ton of time<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">One of the major
benefits of email marketing is the ability to utilize <span color="windowtext">automation</span>. Simple
automations — like sending an automatic welcome email when someone subscribes
to your list, or an email reminder to finish shopping and check out to
customers who abandoned their digital shopping carts — help you find and
keep more customers.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><span color="windowtext" style="text-decoration: none; text-underline: none;">30 percent</span> of professionals
surveyed said the biggest benefit of marketing automation was the time it saved
them.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 17.2pt; margin-bottom: 13.95pt; mso-margin-top-alt: auto; mso-outline-level: 2;"><b><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">8. Consumers want to hear from you.<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><span color="windowtext" style="mso-bidi-font-weight: bold; text-decoration: none; text-underline: none;">61 percent of consumers </span><span style="mso-bidi-font-weight: bold;">enjoy receiving promotional emails weekly</span>.
38 percent would like</span></span><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> emails to come
even <i>more</i> frequently.<o:p></o:p></span></span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Keep this in mind
the next time you’re fretting that customers will get turned off <span color="windowtext">by sending emails too often</span>.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 17.2pt; margin-bottom: 13.95pt; mso-margin-top-alt: auto; mso-outline-level: 2;"><b><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">9. Segmentation and personalization make email even
more effective<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Email marketing
with a tool like Constant Contact allows for smarter, more effective marketing
through <span color="windowtext">email segmentation</span>.
With segmentation, you can send different content to different segments of your
contact list to make your emails more personal and relevant to your
readers. <o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Segmented emails make readers </span><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><span color="windowtext" style="mso-bidi-font-weight: bold; text-decoration: none; text-underline: none;">50 percent more likely</span><span style="mso-bidi-font-weight: bold;"> to click on a link within the email</span>. And more clicks means
more eyes on your website and online store, which means — you guessed it — more
sales. <o:p></o:p></span></span></p>
<p class="MsoNormal" style="background: white; line-height: 17.2pt; margin-bottom: 13.95pt; mso-margin-top-alt: auto; mso-outline-level: 2;"><b><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">10. You’ll reach a mobile audience<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: Cambria, serif;">Email open rates
from mobile devices have grown by more than </span><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><a href="https://www.superoffice.com/blog/email-open-rates" target="_blank"><span color="windowtext" style="text-decoration: none; text-underline: none;">100 percent</span></a> since
2011<b>. </b>Smartphones are here to stay and are likely carried by the
majority of your customers. Marketers are scrambling for ways to reach mobile
users. Luckily, email marketing remains an easy and cost-effective option.<o:p></o:p></span></span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Today, mobile
devices account for about <u>60 percent</u> of email opens. Email
helps you reach your customers where they are — on their phone.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; font-size: medium; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">These email
marketing statistics prove just how valuable email can be for your business.
Whether you want to increase your number of customers or strengthen your
relationship with existing customers, email marketing will give you the tools
you need to do so.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 13.95pt; margin-bottom: 13.45pt; mso-margin-top-alt: auto;"><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><span style="font-size: medium;">Ready to get
started?<a href="http://www.constantcontact.com/index.jsp?pn=marketingeventresources" target="_blank"><span color="windowtext"> <b>Sign up for a free 60-day
email marketing trial</b></span></a><b>.</b></span><o:p></o:p></span></p>
<p class="MsoNormal"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Source:<span style="mso-spacerun: yes;">
</span>Constant Contact<o:p></o:p></span></i></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-38325556279623960772020-04-07T07:59:00.001-07:002020-04-07T10:44:47.076-07:00Marketing Tips to Keep Your Small Business Going During a Crisis<br />
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwhD0swZSNhMbVWhl19JjRXmDBMXZR6DsNmV7tXKq_DOqm4SOlrsHXICVoep4Dwr72BBamfuhTwbwHInd4t3NyhwsGg8RdC90Ikou4pImhXwnU6DYWH4dGFc1wbFPlJBqa2ED3dtC_k3w/s1600/solution.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="263" data-original-width="350" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwhD0swZSNhMbVWhl19JjRXmDBMXZR6DsNmV7tXKq_DOqm4SOlrsHXICVoep4Dwr72BBamfuhTwbwHInd4t3NyhwsGg8RdC90Ikou4pImhXwnU6DYWH4dGFc1wbFPlJBqa2ED3dtC_k3w/s320/solution.png" width="320" /></a><span style="font-family: "georgia" , "times new roman" , serif;"><span style="color: black;">1. <b>Take
a look at opportunities for organic traffic growth</b>. Check out your Google
My Business listing. Can you update your store hours, business description,
photos? Keeping this fresh may help to improve your rank locally for mobile
searches. </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="color: black;">2. <b>Reach
out to happy customers and ask for a Google review</b>. More positive
reviews can equate to an increase in online exposure and local SEO plus a boost
for your brand.</span><span style="color: black;"> <o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="color: black;">3. <b>Set
up online ordering.</b> Now’s the perfect time to add a shopping cart to your
website for customers who want your products mailed or delivered. </span><span style="color: black;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="color: black;">4. <b>Use video.</b> Can you adopt a new video
strategy to boost your business? Engage with clients/prospects in one-on-one
video consultations or virtual group webinars. Can you supplement your offline
products with online video content? </span></span><span style="font-family: "georgia" , "times new roman" , serif;">Video consumption is increasing during this crisis, so give it a try!</span></div>
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<br /></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="color: black;">5. <b>Gather
up and organize your client and prospect email addresses.</b> Help your
business ride out the storm by emailing your current customers and giving them
coupons, free items, or other things they deem valuable. And use email to
keep your customers and prospects informed (ex: change in business hours)
and/or reassured (ex: precautions your business is taking during the crisis).</span><span style="color: black;"> <o:p></o:p></span></span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="color: black;">If you don't have an email marketing tool for your business, <a href="http://www.constantcontact.com/index.jsp?pn=marketingeventresources" target="_blank"><b>try out a free trial of Constant Contact </b></a>which gives you all the tools you need to create professional-looking emails to keep in touch with prospects and clients. </span></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="color: black;">6.<b> Remain active
on social media</b>. If you have a passionate customer or fan base, they want
to hear from you</span><span style="color: black;">! Even if y</span><span style="color: black;">ou're forced to temporarily close or cut back, stay
in touch virtually. You'll probably see a lot of support come your way and
you'll stay top of mind with your community for when you re-open. </span></span></div>
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<span style="color: black;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">7. <b style="text-indent: -12pt;">Run
a gift card promotion.</b><span style="text-indent: -12pt;">
Run a special offer on
gift cards. This can bring in revenue now and foot traffic or attention to your business later.</span></span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="text-indent: -12pt;"><br /></span></span>
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="text-indent: -12pt;">Have other ideas or suggestions? Please share in the comments. Or contact me for assistance with your business marketing. <a href="mailto:jocelynm@marketing-er.com">jocelynm@marketing-er.com</a></span></span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="text-indent: -12pt;"><br /></span></span></div>
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<span style="color: #172b4d;"><span style="font-family: inherit;"><o:p></o:p></span></span></div>
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-41643555619917178672019-08-13T10:03:00.001-07:002019-08-13T13:18:45.734-07:00Get More Google Reviews to Grow Your Online Presence<br />
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">Positive Google Reviews can really impact your
business.<span style="mso-spacerun: yes;"> </span>These independent ratings of
your business can increase your credibility and pique the interest of Google
searchers when they see your high marks online. Research shows that 84% of
people trust online reviews as much as a personal recommendation (Bright Local
2018). Because Google is one of the most utilized and trusted search engines,
it’s more important than ever to utilize their Reviews.</span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ4Re5zazywrzZM4DNPY4FGw_ZZndMxYnxuK9tG6HXtxLhUvouFIx2_yHFB55VG75ix6wCaFIZQLeVuyFBUaKt0oR_6DxMFkSC1WAdRKmZFstmTJvFNo4JbnDdMiS9uoknq_6ShCN8J8g/s1600/google.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "georgia" , "times new roman" , serif;"><img border="0" data-original-height="157" data-original-width="320" height="157" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ4Re5zazywrzZM4DNPY4FGw_ZZndMxYnxuK9tG6HXtxLhUvouFIx2_yHFB55VG75ix6wCaFIZQLeVuyFBUaKt0oR_6DxMFkSC1WAdRKmZFstmTJvFNo4JbnDdMiS9uoknq_6ShCN8J8g/s320/google.jpg" width="320" /></span></a></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">As you probably know, when you perform a search in Google,
the results page will show any businesses that have a Google My Business
listing. In this listing, you can profile your contact information, photos,
news and gather customer reviews.</span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">One of the greatest benefits of Google Reviews is how they
can boost your local search engine ranking. Google favors businesses that have
frequent and positive reviews on their Google My Business listing.
Additionally, there are no fees associated with leaving or responding to a
Google Review.<span style="mso-spacerun: yes;"> </span>Great reviews are
positive endorsements or free advertising for your business.</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></i></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "times new roman" , serif;">How to Get Great Reviews<o:p></o:p></span></i></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></i></b></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">Come up with a strategy for collecting positive Google Reviews.
Consider all the ways you create great experiences and outcomes for your
clients and how you can be proactive about securing reviews from them.</span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">Here are some suggestions:</span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">1. Personally Request the Review</span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">Did you just have a great client interaction in your store?
Or maybe you’ve spent months on a client project that surpassed its goals?
These are great opportunities to personally ask (in person or by phone) for a
Google Review.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">2. Add a Google Review Link in Your Email Signature</span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">If you regularly communicate with clients via email and feel
confident that your reviews will be positive, add a request and link in your
email signature.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">3. Ask Partners and Vendors for Reviews</span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">Business partners and established vendors can attest to what
it’s like to work with you. Exchange Reviews to help each other’s SEO and visibility.
</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></i></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "times new roman" , serif;">Create Your Google Review Link<o:p></o:p></span></i></b></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">Clients may be willing to give you that great online review,
but you need to make it easy for them. Here are the steps to create a direct
link to your Google Review form:</span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">1. Search for your business name in Google</span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">2. Find your Business Listing on the right-hand side of the
Google search results page and click on ‘Write a Review’</span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">3. Once the Google Review box pops us, copy the url from the
address bar.</span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">4. This is most likely a very long url. Go to <a href="http://www.tinyurl.com/">www.tinyurl.com</a> to shorten it into a concise
link.</span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;">Make it a strategic part of your sales and marketing processes to ask happy customers to review your business. Great Google ratings will go a long way in improving your digital presence.</span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Have questions or need help with your Google My Business Listing or Reviews? Contact <a href="mailto:jocelynm@marketing-er.com" target="_blank">Jocelyn Murray</a> for help today. </span></div>
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-32404211766685027532019-05-15T10:20:00.002-07:002019-05-15T10:20:34.477-07:00Leveraging LinkedIn for Business Growth<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9XKiubzWzCHQa_xerPDtR4yJYCAMT9v1qkmiakNp72f7b_Pr8DvAn_lglRqtTwHtg9MuFybTDCH0VYWZAFKK9BOSYKuEJnLPLF2QrPKUaL1d19wZP1qpWm_VxRi_qS0B8revGgOEDMBw/s1600/linkedin.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="204" data-original-width="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9XKiubzWzCHQa_xerPDtR4yJYCAMT9v1qkmiakNp72f7b_Pr8DvAn_lglRqtTwHtg9MuFybTDCH0VYWZAFKK9BOSYKuEJnLPLF2QrPKUaL1d19wZP1qpWm_VxRi_qS0B8revGgOEDMBw/s1600/linkedin.jpg" /></a></div>
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<span style="font-family: "Arial","sans-serif";">While
most of us have profiles on LinkedIn, have you ever wondering if you're using
this social media tool to its fullest? Many of us continue to build 'Contacts'
on LinkedIn but rarely utilize them for referrals, introductions, conversations
and other ways to expand our businesses.<br />
<br />
Here are a few ways you can utilize LinkedIn as a sales, marketing and business
development tool:<br />
<br />
<b style="mso-bidi-font-weight: normal;">1. Complete your profile<br />
</b>Has LinkedIn rated your profile 100% complete? If not, take the opportunity
to get your message across by filling in all aspects of your profile. Give
people a reason to want to connect with you. Include the keywords and terms
that your potential prospects would use when searching to find your services or
products.<br />
<br />
<b style="mso-bidi-font-weight: normal;">2. Join Groups<br />
</b>Groups are a good way to find and communicate with qualified prospects.
Join groups that have the same professional, affiliations, goals or interests
as you. Try creating a new group if you can't find one that suits your
needs.<br />
<br />
<b style="mso-bidi-font-weight: normal;">3. Prospecting<br />
</b>Are you looking for a specific person to connect with? Maybe you're looking
for prospects in a certain industry or others with a specific title? Click on
LinkedIn's Search field in the upper left-hand corner and choose People in the
pull-down menu. Then choose All Filters to the right of the white buttons. Here
you’ll find all the options you have to search your LinkedIn connections.<br />
<br />
LinkedIn will show you any "shared connections" you have with these
prospects to possibly facilitate an introduction. Leverage your current
connections to add more.<br />
<br />
<b style="mso-bidi-font-weight: normal;">4. Publish Articles<br />
</b>Publish your professional knowledge and insights on LinkedIn. Publish
articles regularly and they’ll become part of your profile and be shared with
your connections in their news feeds. Your article can be searchable within and
outside of LinkedIn so people who aren’t in your network can find you and
connect. To get started, simply click on the Home icon and then click on ‘Write
an article’ under the posting box at the top of the page.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";"><br />
<b style="mso-bidi-font-weight: normal;">Have other questions about how to use
LinkedIn? Contact <a href="mailto:jocelynm@marketing-er.com" target="_blank">Jocelyn Murray</a>.<o:p></o:p></b></span></div>
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-83336820201252277242019-05-15T10:09:00.001-07:002019-05-15T10:14:07.901-07:00How Using Video Can Help You Reach Your Audience<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggFppwWCqtwP-9XB0cjnF1goIpO-PXaYvxaOlKGk7W4r5Nf-36df4UauNLTPlBetb4WD1bvdPD2FwxCPAKf9PPrCWJaWJThqcRXqi7ZXePHXUith8VtcpHevgfFpG-UR-AWYPhRGKy9_I/s1600/Stats+Combo+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="985" data-original-width="1600" height="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggFppwWCqtwP-9XB0cjnF1goIpO-PXaYvxaOlKGk7W4r5Nf-36df4UauNLTPlBetb4WD1bvdPD2FwxCPAKf9PPrCWJaWJThqcRXqi7ZXePHXUith8VtcpHevgfFpG-UR-AWYPhRGKy9_I/s400/Stats+Combo+1.png" width="400" /></a></div>
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<span style="color: #1a1a1a; font-family: "georgia" , "serif"; font-size: 10.5pt;">Are you as surprised as I am about
these stats? Granted, it’s not as surprising that people, on average, spend
over 5 hours per day watching TV, but did you know that YouTube is the third
largest search engine on the planet? I’m still not sure why people watch videos
with the sound turned off, but yes, YouTube is the third largest search engine
behind Google and Bing.</span><u1:p></u1:p></div>
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<span style="color: #1a1a1a; font-family: "georgia" , "serif"; font-size: 10.5pt;">What do these stats mean? The
first three social media stats are evidence to me that people like interacting
with one other. The video stats are proof that people like to watch videos. So,
as speakers, if we want to get ourselves in front of more people, it sounds
like video is a great way to do it. I’ll bet you agree, but the thought of
standing in front of a camera can be scarier than the thought standing in front
of an audience!</span><u1:p></u1:p></div>
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<br /></div>
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<span style="color: #1a1a1a; font-family: "georgia" , "serif"; font-size: 10.5pt;">Please know that I’m not saying
that you <b><i>have</i></b> to do videos. What I am suggesting is that while
you are continuing to build your platform, getting used to using video is going
to provide you with another way to reach your audience. In addition, it may
even provide advantages you might not have even thought about, such as:</span><span style="color: #1a1a1a; font-family: "georgia" , "serif"; font-size: 13.5pt;"> </span></div>
<u1:p></u1:p>
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<br /></div>
<div class="MsoNormal" style="margin-left: 30.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -12.0pt;">
<!--[if !supportLists]--><b><span style="mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">1.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; line-height: normal;"> </span></span></span><span style="color: #1a1a1a; font-family: "georgia" , "serif"; font-size: 10.5pt;">Video
gives people a more personal way to get to know you beyond your bio, headshot,
and/or website because they get to “meet” you on screen.</span><u1:p></u1:p></b></div>
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<b><span style="color: #1a1a1a; font-family: "georgia" , "serif"; font-size: 10.5pt;"><br /></span></b></div>
<div class="MsoNormal" style="margin-left: 30.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -12.0pt;">
<!--[if !supportLists]--><b><span style="mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">2.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="color: #1a1a1a; font-family: "georgia" , "serif"; font-size: 10.5pt;">Short-and-sweet
videos between 1 and 3 minutes provide you with a chance to share content while
also showing off your subject matter expertise.</span><u1:p></u1:p></b></div>
<div class="MsoNormal" style="margin-left: 30.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -12.0pt;">
<b><span style="mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;"><br /></span></span></b></div>
<div class="MsoNormal" style="margin-left: 30.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -12.0pt;">
<!--[if !supportLists]--><b><span style="mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">3.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="color: #1a1a1a; font-family: "georgia" , "serif"; font-size: 10.5pt;">Best of
all, in addition to being visible evidence that you can speak to an audience,
because you’re posting your videos on one or more social media platforms, it’s
visible evidence you'll now have to share with event planners, meeting
coordinators, etc., who are looking for new speakers!</span></b><u1:p></u1:p></div>
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<span style="color: #1a1a1a; font-family: "georgia" , "serif"; font-size: 10.5pt;">I realize that seriously
considering video opens up a Pandora’s box full of new questions, such as what
platform to use, how to do it, etc. But my purpose here is simply to be
informative, NOT to overwhelm you, so I’ll offer you two simple how-to get
started thoughts. </span><u1:p></u1:p></div>
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<br /></div>
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<span style="color: #1a1a1a; font-family: "georgia" , "serif"; font-size: 10.5pt;">Don’t think that you have to
conquer video in one sitting. Instead, take small steps. Come up with one
thought, idea, point, tip, or strategy that you can cover in a couple of
minutes. Turn on your cell phone and record yourself talking it through. Each
time you make a mistake, stop recording, erase it, and start over. Keep taping
yourself talking until you’re comfortable.</span><u1:p></u1:p></div>
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<br /></div>
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<span style="color: #1a1a1a; font-family: "georgia" , "serif"; font-size: 10.5pt;">Once you’re comfortable, figure
out which social media channel you’d like to start with. It’ll probably make
sense to start with the one you frequent the most, right? </span><u1:p></u1:p></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: #1a1a1a; font-family: "tahoma" , "sans-serif"; font-size: 10.5pt;"></span><span style="color: #1a1a1a; font-family: "georgia" , "serif"; font-size: 10.5pt;">Trust me,
you’re not alone if you’re nervous about videotaping yourself. I’m very nervous
about it, but I’m working on doing it! So let’s challenge ourselves together.
Who knows... one of these days you might get a video newsletter along with my
written words!</span><u1:p></u1:p></div>
<br />
<br />
<i>Authored by guest blogger: <a href="mailto:beth@atthepodium.biz" target="_blank">Beth Stoller</a></i><br />
<br />
<h4 style="text-align: justify; vertical-align: baseline;">
<span style="font-size: x-small; font-weight: normal;"><span style="color: black;">Beth Stoller </span><span style="color: black;">is a relationship-driven person who has a passion for
helping people step into their roles as speakers and leaders. In 2014, she
combined her savvy organization and logistics skills with her talent for
networking and established her speaker’s business, At the Podium, LLC. In 2019,
she started ATP’s Business Professionals Speaker Mastermind Group which meets
the 2<sup>nd</sup> Saturday every month.</span><i><span style="border: 1pt none windowtext; padding: 0in;">“Speakers can change people’s lives for the
better in a moment. That’s one of the reasons I love my work. I get to help
business professionals, whether they’re aspiring or seasoned speakers, prepare
for and create those moments!”</span></i><i><span style="border: 1pt none windowtext; padding: 0in;"><o:p> </o:p></span></i></span></h4>
<h4 style="text-align: justify; vertical-align: baseline;">
<span style="font-size: x-small; font-weight: normal;"><span style="color: black;">Beth has an absolute belief that everyone
has gifts, talents, skills, experiences, knowledge, stories, and/or special
messages to share. </span><i><span style="border: 1pt none windowtext; padding: 0in;">“When knowledgeable professionals start
sharing their expertise from the stage, we all benefit.”</span></i></span></h4>
<h4 style="text-align: justify; vertical-align: baseline;">
<span style="font-size: x-small; font-weight: normal;">On a personal note, Beth resides in Trumbull, CT, where she
lives with her husband, her son, and their dog Poncho. When Beth’s not working
on At the Podium, she pursues other passions which include bookkeeping, tennis,
photography, and hanging out with family and friends. Occasionally, you might
also see her attempting to hit that little white ball around a golf course (it’s
a networking thing). <a href="http://www.atthepodium.biz/" style="font-family: Calibri, sans-serif;">www.atthepodium.biz</a></span></h4>
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-3459791780471966942019-01-25T13:53:00.002-08:002019-01-25T13:53:45.502-08:00Email Design ChecklistIf you've ever created an email campaign and forgot to include an important website link, phone number or social button, then this email design checklist is for you!<br />
<br />
Before you schedule your next email newsletter, offer or promotion, be sure to run through these seven check points to ensure that your email communication is on point!<br />
<br />
(source: Constant Contact)<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiluIywfEIGtFHw-lpHljrJDaXzcKEdWj0MbVrp7Ta-zSzgocFEmRdY9aD4yz2nLJkw2ZT6eXJv2pbCJqBjDkmsM4bcOuB5ytrnOa1HE4_bWLNx7bHd-ugJMWIrwUp2WOLsWguW13XMSVI/s1600/email+design+checklist.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="934" data-original-width="810" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiluIywfEIGtFHw-lpHljrJDaXzcKEdWj0MbVrp7Ta-zSzgocFEmRdY9aD4yz2nLJkw2ZT6eXJv2pbCJqBjDkmsM4bcOuB5ytrnOa1HE4_bWLNx7bHd-ugJMWIrwUp2WOLsWguW13XMSVI/s640/email+design+checklist.png" width="553" /></a></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-67376914030177214852018-08-27T10:55:00.000-07:002018-08-27T17:30:59.819-07:00Grand Opening Marketing Ideas for Your Small Business<span style="font-family: inherit;"><br />
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<span style="font-family: inherit;"><span style="font-family: "georgia" , "times new roman" , serif;">When done right, grand openings can be big attention-getters and can properly introduce your business to the community. A successful grand opening event can effectively launch your company and positively impact your bottom line. <o:p></o:p></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">But it takes hard work, preparation and strategic promotions to make a grand opening work.<span style="mso-spacerun: yes;"> </span>Here are some marketing activities and ideas to help you make that happen: <o:p></o:p></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><b><span style="font-family: "cambria" , "serif";">Local PR</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "cambria" , "serif";"><o:p></o:p></span></b></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Write and distribute a press release to the local media to announce your new business and the grand opening event.<span style="mso-spacerun: yes;"> </span><span style="color: #232323;">Can you put a unique spin on your business and grand opening to get the attention of the press? What will be happening at your launch that will make it an event to </span><span style="color: #232323;">remember?</span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: inherit;"><span style="color: #232323; font-family: inherit; mso-bidi-font-family: Arial;">If a celebrity appearance</span></span><span style="color: #232323;">, flash mob, a parade or something really unique is part of your event, let your local radio and TV stations know. A remote broadcast could happen!</span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: inherit;">In addition to a press release, send media alerts to local reporters inviting them to come to the grand opening. Let them know the day’s schedule of events and which key people (owners, managers, chefs, celebrities, etc.) they can interview. Have m</span>edia kits including copies of your press release, brochures, bios, etc. available for distribution.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;">Your Online Presence<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">It’s a given that your business’ new website should be up and running well in advance of the grand opening with all the event details posted on the homepage.<o:p></o:p></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Set up your business’ social media pages in advance of your grand opening to build the online buzz early. Develop a hashtag campaign on Twitter and Instagram to draw some attention to your event.<span style="mso-spacerun: yes;"> </span>If you have Facebook followers, create an event and use FB’s paid advertising to promote it to a targeted local audience.<span style="mso-spacerun: yes;"> </span>Remember to engage and interact with your social followers too.<o:p></o:p></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Are there adjacent businesses, business partners or social media influencers who can promote your event to their followers? Connect with them early on to build mutually beneficial relationships.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;">Flyers, Postcards etc.<o:p></o:p></span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Even in this digital age, printed promotional materials are still a smart way to promote your event. Custom designed grand opening flyers can help you brand and advertise your new business the right way. In advance of your event, post flyers locally, hand them out or leave them behind at local businesses and residences.<o:p></o:p></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: Georgia, Times New Roman, serif;">Haven’t build up your local email list yet? </span><span style="background: white; font-family: georgia, "times new roman", serif;">Send oversize grand opening postcard mailers to businesses and residents in your zip code <u>without</u> purchasing a mailing list. The United States Post Office’s Every Door Direct Mail program lets you send a mailer to any targeted geographical area at postage prices as low as .18 cents per piece. In addition to geographic location, you can target audiences by age and income too.<o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span style="font-family: Georgia, Times New Roman, serif;">Promoting your grand opening is a huge opportunity but it's a big undertaking. If it seems like more than you can take on with the launching of your new business, consider hiring a professional!</span><span style="font-family: inherit;"><o:p></o:p></span></span></div>
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<br />Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-634454714815983334.post-4313492122740592692018-04-06T11:01:00.003-07:002018-04-06T11:03:15.785-07:00Amplify Your Business with Google Posts<br />
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<span style="font-family: "georgia" , "times new roman" , serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Are you using Google Posts to
enhance your Google My Business Listing on search engine results pages?</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv7Oojy85Pf5GZfIyq4av8anxVC73N8AZZRWICnTxUTfJnCshR9GPItH257_jJV21r2fpy7gqwpR-rIVf4hKxPIfF-YudSg-2e-WfZl9OPtroSB8YfS_G8Nkg-werAv2B7wQtaDQPXuyQ/s1600/mergooglepost.2png.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "georgia" , "times new roman" , serif;"><img border="0" data-original-height="766" data-original-width="458" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv7Oojy85Pf5GZfIyq4av8anxVC73N8AZZRWICnTxUTfJnCshR9GPItH257_jJV21r2fpy7gqwpR-rIVf4hKxPIfF-YudSg-2e-WfZl9OPtroSB8YfS_G8Nkg-werAv2B7wQtaDQPXuyQ/s400/mergooglepost.2png.png" width="238" /></span></a><span style="font-family: "georgia" , "times new roman" , serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">If you have your business listed
with Google My Business (if you don’t, you should), you can add a content post
to share additional information directly below your business listing. Users
will see your Google Post on Google search engine results pages (SERPs) and
Google Maps when they search for you. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Google Posts are a free and easy
way to boost your business listing.
Posts let you provide information about your products, services or
events for people who are searching for your business. In your post, include an image, video, up to
300 words of copy and add a button (Sign up, Learn more, Buy, etc,) that will
link the url you specify.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Posts expire after 7 days so be
sure to create a new Google Post weekly.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "georgia" , "times new roman" , serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "georgia" , "times new roman" , serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">What Should Post?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Your Google Posts can include any
type of information that will promote your business or inform users:<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Offers/Coupons</span></b><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">- Post info about your weekly sale or
promotion<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Promote a Product or Service</span></b><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">- Add a ‘Learn More’ button to your post that
links directly to your product or service web page<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Events</span></b><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">-
Offer details and a link to your upcoming event<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Announcements</span></b><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">- What’s new and what do you need to tell
your prospects and customers! <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "georgia" , "times new roman" , serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "georgia" , "times new roman" , serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">How to Create Google Posts<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Sign in at GoogleMyBusiness.com
and click on your business listing<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">On the Menu, click ‘Posts’ <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Look for the ‘Create New’ or
‘Write Your Post’ prompt <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "georgia" , "times new roman" , serif; letter-spacing: 0.1pt;">See options to add photos, text, events, and
a button to your post. Simply enter the relevant information in each field. Once
you’ve created your post, click <b>Preview</b> to see a preview. If
it looks good, click <b>Publish</b> in the top right corner of the
screen.. </span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "georgia" , "times new roman" , serif; letter-spacing: 0.1pt;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "georgia" , "times new roman" , serif; letter-spacing: 0.1pt;">For more marketing tips, visit <a href="http://www.marketing-er.com/">www.marketing-er.com</a>.</span></div>
<div class="MsoNormal">
<span style="color: #222222; font-family: "georgia" , "times new roman" , serif; letter-spacing: 0.1pt;"><br /></span></div>
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span>
<br />
<div class="MsoNormal">
<br /></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-43819265971757942112018-02-27T12:25:00.001-08:002018-02-27T12:39:51.745-08:00Local Marketing Musts for Your Business<br />
<div class="MsoNormal" style="margin-right: 13.5pt;">
<span style="font-family: "palatino linotype" , serif;">If much of your business comes from local customers, then local
marketing should be a priority. Even on
a limited budget, targeted, local marketing initiatives can be some of the best
ways to maximize your marketing dollars.
Here are some marketing ideas to increase your local marketing presence:<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin-right: 13.5pt;">
<br /></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<b><span style="font-family: "palatino linotype" , serif;">1.
Online Business Listings<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<span style="font-family: "palatino linotype" , serif;">Make it easy for people to find you by listing your business with
Google My Business. In addition to Google, be sure you're listed in all of the
other significant online directories including Yahoo, Bing, Yelp and
YellowPages (to name a few). Make sure your business listings are complete,
correct and consistent on all these major sites.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<br /></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<b><span style="font-family: "palatino linotype" , serif;">2.
Ask for Reviews</span></b><br />
<div class="separator" style="clear: both; text-align: center;">
<b><span style="font-family: "palatino linotype" , serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw1v_aOF0R7tFQVciQX5DBK9eE15dkLfsoFi64Vo7n8oQwEJ-esDltHtE9vVK-tnqHXxmDDPBhSWBbbYCiHTNUM9DGZBEF7F5Dfe-dg2rAmdY8ODLNpW2lkidRGTihRQn30pCIuLw-4d0/s1600/business.desk..jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1030" data-original-width="1600" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw1v_aOF0R7tFQVciQX5DBK9eE15dkLfsoFi64Vo7n8oQwEJ-esDltHtE9vVK-tnqHXxmDDPBhSWBbbYCiHTNUM9DGZBEF7F5Dfe-dg2rAmdY8ODLNpW2lkidRGTihRQn30pCIuLw-4d0/s320/business.desk..jpg" width="320" /></a></span></b></div>
<b><span style="font-family: "palatino linotype" , serif;"><o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "palatino linotype" , serif;">Let your fans sing your praises- they're your best local
advertisement. According to BrightLocal, 88% of consumers trust online reviews
as much as personal recommendations. Encourage happy customers to review you on
sites like Yelp, Yahoo Local or Angie's List.
<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<br /></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<b><span style="font-family: "palatino linotype" , serif;">3. Connect with Local Journalists<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<span style="font-family: "palatino linotype" , serif;">If you regularly read the local newspapers, you're probably
familiar with the reporters that cover your city or industry. Make an effort to form professional
relationships with these journalists and they may end up reporting positive
things about your business.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<br /></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<b><span style="font-family: "palatino linotype" , serif;">4.
Facebook Local Advertising<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<span style="font-family: "palatino linotype" , serif;">Local ads can help you reach your nearby target audiences.
Facebook’s Local Awareness advertising is an easy and affordable way to get in
front of people in your neighborhood, city or county. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<br /></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<b><span style="font-family: "palatino linotype" , serif;">5. Local Email Marketing<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<span style="font-family: "palatino linotype" , serif;">Target your emails and include messaging and an offer that local
customers can take advantage of. Use a local subject line. Integrate social
media to make your local email marketing even more successful.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<br /></div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<b><span style="font-family: "palatino linotype" , serif;">6.
Participate in Community Events<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: -.5in; margin-right: 13.5pt; margin-top: 0in;">
</div>
<div class="MsoNormal" style="margin-right: 13.5pt;">
<span style="font-family: "palatino linotype" , serif;">Be sure that your target audience will be in attendance at any
local events you commit to. Plan your marketing strategy ahead of time.<o:p></o:p></span><br />
<span style="font-family: "palatino linotype" , serif;"><br /></span>
<span style="font-family: "palatino linotype" , serif;">For more marketing tips, visit <a href="http://www.marketing-er.com./">www.marketing-er.com.</a></span><br />
<span style="font-family: "palatino linotype" , serif;"><br /></span></div>
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-634454714815983334.post-21027513064206079712018-02-20T10:24:00.000-08:002018-02-20T10:25:28.648-08:00 5 Tips for Managing Social Media When You Have Limited Time<br />
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">With the massive number of people
actively participating in online social media platforms, it's become a
necessity for your business to get organized with your social media
marketing.<span style="mso-spacerun: yes;"> </span>As social media continues to
change the way people communicate, it is an increasingly important tool for
small businesses.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">But where does a small business
owner or manager find the time to create and post content and keep multiple social
media profiles active?<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Keeping up with social media for
your businesses doesn’t have to mean a heavy time commitment. <span style="mso-spacerun: yes;"> </span>Here are some tips to help:</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitMbPf71SyWiDoRmDNvZiKRkh3-qu54H2vRRI539Fvqsw0ph_MK7urya0VBZKZjjPE1Gj-1LqIjADKqB2V3ZD61kCzgqhC7Eom_18t5aiANkO_yyVMrHvP03DDGfT7osySM4JifG9s9Ig/s1600/social+media.mobile.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Social Media Marketing" border="0" data-original-height="183" data-original-width="275" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitMbPf71SyWiDoRmDNvZiKRkh3-qu54H2vRRI539Fvqsw0ph_MK7urya0VBZKZjjPE1Gj-1LqIjADKqB2V3ZD61kCzgqhC7Eom_18t5aiANkO_yyVMrHvP03DDGfT7osySM4JifG9s9Ig/s1600/social+media.mobile.jpg" title="Social Media" /></a></div>
<br /><o:p></o:p>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1. What’s the Plan?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Every action you take on your
social media platforms should be part of a larger strategy and plan. Define
what you want to achieve on social media (ex: build your brand, increase sales
through offers, drive traffic to a landing page, promote a new product line,
etc.) and develop a strategy to get there.<span style="mso-spacerun: yes;">
</span>If you map out a plan, the more effective you’ll be in its
implementation. <o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">2.<span style="mso-spacerun: yes;">
</span>Create Content in Bulk<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Set aside time once or twice a
month to create your content. Follow industry keywords, relevant people in your
industry or trending hashtags to keep up on the latest news.<span style="mso-spacerun: yes;"> </span>Create your social posts from all the info
you collect.<span style="mso-spacerun: yes;"> </span>In addition to info and
news about your products and services, offer valuable industry info to keep
readers coming back.<o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">3. Advanced Scheduling<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Use automation to make your life
easier. Who has time to post on multiple social sites daily? Schedule the bulk
of your social posts in advance. <span style="mso-spacerun: yes;"> </span>Facebook has a built-in scheduler. Just click
the drop down button next to the Publish button to select the exact date and
time when you want your post to publish.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Tools like Hootsuite and Buffer
can connect to all your social media accounts so you can create and schedule
posts for future dates.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">4. Share and Repost<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Sharing, retweeting and reposting
content from others will save time while providing strong content. But be sure
that the content is related to your brand, products or services in some way and
be sure that it offers value to your target audience/followers. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">And save time by reposting some
of your old content. Not all posts get read the first time around republish
your evergreen content. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">5. Hire an Expert<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">If you find that you just can’t
keep up with social media, it might be time to hire a professional. Depending
on your budget and goals, a freelancer or a marketing agency may help you
better leverage social media to grow your business. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<br />Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-634454714815983334.post-882191579287693052018-01-08T08:35:00.001-08:002018-01-09T07:39:24.742-08:00New Features and More Reasons to Use Constant Contact for your Email Marketing<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><br />
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</xml><![endif]--><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Email continues to offer the
highest return on investment in comparison to other digital marketing channels.
Easy to use email marketing tools can help increase sales, engage customers and
generate positive word of mouth. Smart business owners, like you, are using
email to get the attention of prospects and clients.<span style="mso-spacerun: yes;"> </span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-spacerun: yes;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJtfp_oWBCNW9acfZ2MxuD2voTQu09ztoaqgDaTZVu-orBOFpoWwL_A6731weM5JcPfxRIOqkC_xHK0VhT8NbQ8Aj2es2bo3Fy3b__xGTrvpxWF6qyA47GA9AjeJZuHTDrKTBpz6m8a4w/s1600/Constant+Contact+Horizontal+2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="197" data-original-width="790" height="49" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJtfp_oWBCNW9acfZ2MxuD2voTQu09ztoaqgDaTZVu-orBOFpoWwL_A6731weM5JcPfxRIOqkC_xHK0VhT8NbQ8Aj2es2bo3Fy3b__xGTrvpxWF6qyA47GA9AjeJZuHTDrKTBpz6m8a4w/s200/Constant+Contact+Horizontal+2.jpg" width="200" /></a></span></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">While there are many email
marketing solutions available, Constant Contact has the added features and
support that make it a winning solution. Check out these important marketing
features that you need in your email marketing solution:</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="background: #FFFEFB; line-height: normal; margin-left: 11.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> Maximize Your Open Rate</span></b></div>
<div class="MsoNormal" style="background: #FFFEFB; line-height: normal; margin-left: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="color: windowtext; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; text-decoration: none; text-underline: none;">Compare two subject lines with an A/B test</span></span><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> (a.k.a.split test) to ensure you’re
sending the most effective subject line to your contacts.</span></div>
<div class="MsoNormal" style="background: #FFFEFB; line-height: normal; margin-left: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="background: #FFFEFB; line-height: normal; margin-left: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Maximize your open rates by making sure you’re
sending the best subject line. Create two subject lines which will be sent to
two small groups. The winning subject line will be sent to the remainder of
your list.</span></div>
<div class="MsoNormal" style="background: #FFFEFB; line-height: normal; margin-left: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="background: #FFFEFB; line-height: normal; margin-left: 11.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Increase Your List Growth</span></b></div>
<div class="MsoNormal" style="background: #FFFEFB; line-height: normal; margin-left: 11.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Increase your contact list by </span><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="color: windowtext; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; text-decoration: none; text-underline: none;">creating and installing a pop-up sign-up form on your
website</span></span><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">. Maximize your list growth with a
pop up sign up form for your website. Forms can increase sign ups more than
150% than traditional sign up boxes.</span></div>
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<br /></div>
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<span style="background: #fffefb; font-family: "cambria" , "serif";">Another great list growth asset is the Text-to-Join sign up tool which
allows your customers to join your email list via text message. </span><span style="background: white; font-family: "cambria" , "serif";">No
websites, no sign up sheets. Just choose a keyword for subscribers to enter and
prospects can use this channel to submit email addresses via their cell phones.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="background: white; font-family: "cambria" , "serif";"> Import Your Outlook Contacts</span></b>
<br />
<div class="MsoNormal" style="background: #FFFEFB; line-height: normal; margin-left: 11.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="background: white; font-family: "cambria" , "serif";">With
just a few clicks you can move all of your contacts stored in Outlook into a
single list in Constant Contact. </span></div>
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<b><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> Email Click Segmentation</span></b><b><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> </span></b><br />
<b><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> Send the Right Information to the Right
Contacts</span></b><br />
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<span style="background: white; font-family: "cambria" , "serif";">Segmenting
your lists is a marketing best practice, especially if your list is large or
you have several different audiences</span><b><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">. </span></b><span style="background: white; font-family: "cambria" , "serif";">Segmentation
allows you to send the right information, to the right contacts. </span></div>
<div class="MsoNormal" style="background: #FFFEFB; line-height: normal; margin-left: 11.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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<div class="MsoNormal" style="background: #FFFEFB; line-height: normal; margin-left: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="background: white; font-family: "cambria" , "serif";">When
you set up click segmentation in a Constant Contact email, every time a contact
clicks a link, a button, or a clickable image in your email, they can
automatically be added to a list of your choosing. </span></div>
<div class="MsoNormal" style="background: #FFFEFB; line-height: normal; margin-left: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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<span style="background: white; font-family: "cambria" , "serif";">You
can either use this list for future emails or</span><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">
trigger an auto responder email that is sent immediately.</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">These are just a few of the
latest features that differentiate Constant Contact as an email marketing
tool.<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Small businesses can build new
relationships with prospects and foster existing client relationships by
sending professional-looking email communications regularly. </span></div>
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<span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">For help with your email
marketing plans, contact me at <a href="mailto:jocelynm@marketing-er.com">jocelynm@marketing-er.com</a>.</span></div>
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