Wednesday, April 25, 2012

Twitter Trends: Are You Marketing with Hashtags?

If you're a devoted Twitter user, you know all about hashtags. If not, you've heard of them and may be wondering what the buzz is all about. Twitter's hashtag or # symbol can be used to highlight keywords or topics in your Tweets. You can insert hashtags anywhere in your Tweet.

People use the hashtag symbol # before relevant keywords (no spaces) in their Tweet to categorize Tweets and help them show more easily in a Twitter Search. For example if you search in Twitter on #jobs, you will see all the recent Tweets that have include that hashtag and are relevant to the word "jobs". Hashtags help other Twitter users find information on a particular topic.

Check out to find out which hashtags are searched on the most. Or create your own hashtag. For example, come up with an original hashtag associated with an upcoming business event. All interested and participating parties (attendees, speakers, moderators, event organizers) can use this special hashtag in their related Tweets and it provides real time feedback and information for anyone who searches on it.

Hashtags are in commercials, print ads and now they're even painted on football fields. Incorporate hashtags into your tweets to be noticed, collaborate with others and to reach a specific audience.

Friday, April 13, 2012

Spread Your Message Door to Door

If you're a restaurant, salon, grocer, doctor or any retail business, you should know about USPS' Every Door Direct Mail Program.

Put your flier in the mailbox of every residential or business addresses in your neighborhood, city or region without purchasing lists! It's a easy and cost efficient way to build traffic, find new customers and increase revenue!

Simply define who you want to reach (by zip code, city, etc.)

Vendors like Marketing & Event Resources can create/print your 8.5 x 11 two sided flyer-(try a coupon, offer or announcement), bundle it and deliver to the post office. Postage is only .142 per piece.

Great way to reduce your direct mail costs!