Our client, CommuniCare, a New Haven-based behavioral health organization, launched a new, grant-funded tobacco cessation program to help adults and young people quit tobacco and nicotine products. The launch presented an opportunity to raise awareness of youth vaping, adult smoking and a new, no-cost community resource.
The PR result
The article, featured
in CT Insider, part of Hearst Media, explored tobacco use and vaping in
Connecticut and the resources available to help people quit.
Why it
matters
Earned media
coverage helps nonprofits like CommuniCare extend their reach. By connecting their
new program, with a community issue like youth vaping, this publicity can build
awareness of their work, educate the public, and bring attention to services
that people may not know are available.
What we do
At Marketing & Event Resources, we help nonprofits identify compelling stories, communicate their impact, and increase visibility through strategic public relations and marketing communications.
Read the
article here: CT
Insider – Vaping nicotine remains common among Connecticut young adults
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