Wednesday, March 8, 2017

Why Email is the Top Marketing Tool

Although email marketing might not get the praise that the latest social media platform does, it can have a far wider reach than all the social networks combined.  Email generates a significantly higher click-through rate and total return on investment.

If your business or nonprofit isn't emailing your clients, prospects, and donors regularly, you're missing out on an important marketing opportunity. Email is inexpensive, yet effective, simple to execute and ideal for small business marketing. With user-friendly tools like Constant Contact, you can easily develop newsletters, promotions, coupons, invitations, announcements and more.  

Here are some stats to confirm the importance of email in your marketing:
  • Email gets delivered 90+% of the time
  • For every $1 spent on email, there's a $44.25 average return on investment 
  • 91% of US adults like to receive promotional emails from companies they do business with. 

(sources: Direct Marketing Association, Marketing Sherpa)

The core of your business is about developing relationships with your clients and prospects.  By emailing quality content or emails with a purpose, you can manage and nurture those relationships and build your business too. 

Start working on your email campaigns today!  Or contact me at 203.377.9980 for help in creating and distributing your emails to maximize results.