Thursday, March 31, 2016

Facebook Page Tips to Organically Improve Reach and Engagement

With 1.59 billion users on Facebook, marketers want to make the most of their Pages and promote their businesses effectively. We're all competing for users' attention and although your Page's overall organic reach has probably declined, there are ways to make the most of your unpaid posts with some simple tips:
  • Like, Comment and Share often
  • Include @tag of other relevant Pages in your posts to extend your reach (business partners, customers, etc.)
  • @Tag individuals in the Comments
  • Post more video
  • Mix up post types: images, memes, text only, questions, article links
  • Post pics of staff so followers can get to know you better
  • Post outside of business hours (evenings, Saturday and Sunday)
  • Post when the majority of your fans are online (refer to FB Insights)
  • Use a Call to Action in posts ("Tell us in the Comments", "Click Like if you...", "Please share")
  • Plan and arrange all of your upcoming posts using Facebook Scheduler.
  • Update the FB Cover Photo to reflect current campaign and upcoming 
  • Create events on FB and invite all followers
    • One to two months ahead of engagement, post who, what, when, and why info and links to web pages with details and registrations info
  • Build community: Ask Fans to share their photos on your Page
For help with your Facebook Page or other social media, contact Jocelyn Murray at 203.377.9980.

Tuesday, March 15, 2016

10 Twitter Best Practices to Grow your Business

Twitter is a strong social media network for driving traffic to your website and for finding and engaging with key people in your industry or community.  Here are ten easy-to-implement best practices, tactics and ideas to make the most of Twitter for your business.

1. Curate good content through original info and retweets.

2. Tweet or retweet 2-6 times daily, throughout the entire day.

3. Tweet outside business hours-- on weekends and in the evenings.

4. Include links in most tweets (to drive traffic to your website). Check to be sure the links aren't broken.

5. Use relevant, researched hashtags (two per tweet).

6. Include images in your tweets to get noticed.

7. Review your new followers regularly. Engage with influential people who have a strong network.

8. Create custom images for important stats and inspirational quotes (Use free tools such as, or

9. Comment, Retweet or Favorite relevant Tweets  of those who you are most interested in reading and those you want to follow you (create a list of people and organizations you want to interact with).

10. Engage and network with your key influencers (clients, prospects, journalists, community leaders).