Social Media vs. Email Marketing?

There's lots of discussion these days about whether or not social media marketing trumps email marketing! Will social media become a stronger communications tool or will email keep it's place in your marketing arsenal? My advice is to do both! You never know which one your prospects will be using most. And the synergy of using both tools can increase your odds of engaging with prospects and customers, gaining awareness and increasing business!

Facebook Flair

Want to have some fun with your status updates on FaceBook? ☀☁☂☃ ;) Check out this Facebook Symbols site: http://facebook-symbols.com/characters/

Your Social Media Success Story

If you've been actively using social networking as part of your business' marketing formula, let us know what successes you have had using it. You might be able to credit your social media efforts with your improved customer relations, new prospects or maybe even a jump in business.

Please share!

PR Pitch Ideas

Here are some great reasons to call your local reporter:

Your New Book is Being Published
The High Rate of Growth of your Business
You Can Offer Lessons or Useful Information
Your Products or Services Tie into a Current Trend
A Unique Business Opportunity
Grand Opening of a Store or Business

Need help coming up with pitch ideas for your business? Call or email Jocelyn today!

Facebook Privacy Info- Must Read

If you're a Facebook user, you've probably heard about the new privacy settings that they announced this week. If you haven't thought about protecting your privacy, now's the time. Go to http://www.allfacebook.com/2009/02/facebook-privacy/

Building a Quality Email Readership

We all know how important it is to build your email list so you can e-market your products or services. But what's really important is not the list's quantity but its quality. You want your email readership to be a targeted, interested party of readers.
Here are some ways to build a strong email list:
1) Refine your Targeting
Interest in your emails depends on how targeted your audience is. To be sure they're interested in your content, make it clear of the type of information you're distributing upon sign up. Collect email addresses of people who are interested in learning from the tips and advice you provide.
2) Evaluate your Open Rate
It's crucial to review your email open statistics to find out who is and isn't reading your material. Each quarter, go through your list and identify those who haven't been opening your emails. Send them a brief email asking whether or not they'd like to remain on your list.
3) Segment your List
Separate you list in to special groups so you can send targeted communications to each of them. Find out what your readers are interested in by tracking which links they're clicking on or try sending them a survey.
Effective email marketing takes effort but it will pay off! Don't have the time to do it right yourself? Call or email Jocelyn and ask how I can put together an email marketing plan for you.

Better Blogging

The most common problem associated with blogging is finding the time to do it or being disciplined enough to post information on a regular basis. Another common issue is having good content or interesting ideas to blog about.

To help get you on the path to making timely, interesting posts, try this:

Create a Google Alert for keywords that relate to the topics you blog about. Check the Alerts to link to what other bloggers are saying on these topics and then post your own commentary. Now you have your next blog topic too!

Transfers your comments to your own blog, add more details to develop it further and voila- you've easily created your next blog post!