We all know how important it is to build your email list so you can e-market your products or services. But what's really important is not the list's quantity but its quality. You want your email readership to be a targeted, interested party of readers.
Here are some ways to build a strong email list:
1) Refine your Targeting
Interest in your emails depends on how targeted your audience is. To be sure they're interested in your content, make it clear of the type of information you're distributing upon sign up. Collect email addresses of people who are interested in learning from the tips and advice you provide.
2) Evaluate your Open Rate
It's crucial to review your email open statistics to find out who is and isn't reading your material. Each quarter, go through your list and identify those who haven't been opening your emails. Send them a brief email asking whether or not they'd like to remain on your list.
3) Segment your List
Separate you list in to special groups so you can send targeted communications to each of them. Find out what your readers are interested in by tracking which links they're clicking on or try sending them a survey.
Effective email marketing takes effort but it will pay off! Don't have the time to do it right yourself? Call or email Jocelyn and ask how I can put together an email marketing plan for you.
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