How to Make Your Giving Tuesday Campaign a Success

Giving Tuesday is a worldwide day of giving that takes place on the Tuesday following Thanksgiving. This year it falls on December 3, 2024, and it generally kicks off the year-end giving season.

Here are some tips to make your organization’s Giving Tuesday campaign a success:

        State Your Goals

Audiences are motivated when you ask them to help you achieve your goal. Set your Giving Tuesday goal and let everyone know what you hope to achieve.

        Hone Your Donation Page

Did you know that 25% of donations are made from a mobile device? Make sure your donation page is an easy experience for donors on all devices.

Use the #GivingTuesday Hashtag

     To draw attention to your campaign, use this hashtag in your social media posts. People will be using it in their searches and it could draw in more attention, donors and awareness about your nonprofit.

      Share Your Good Works

      Show behind the scenes photos and share the success stories that illustrate the good work that your organization does. This will surely inspire people to give. 

      Ask for Recurring Donations

      Giving Tuesday is the perfect opportunity to ask donors to give regularly. Be sure your donation page makes recurring donations a clear option. Make it easy for donors to convert their one-time gift into a recurring monthly donation.

Need help developing your Giving Tuesday campaign? Contact Jocelyn Murray today at 203.543.1455.