Giving Tuesday is a worldwide day of giving that takes place on the Tuesday following Thanksgiving. This year it falls on December 3, 2024, and it generally kicks off the year-end giving season.
Here are some tips to make your organization’s Giving Tuesday campaign a success:
State Your Goals
Audiences are motivated when you ask them to help you
achieve your goal. Set your Giving Tuesday goal and let everyone know what you
hope to achieve.
Hone Your Donation Page
Did you know that 25% of donations are made from a mobile device? Make sure your donation page is an easy experience for donors on all devices.
Use the #GivingTuesday Hashtag
To draw attention to your campaign, use this hashtag in your
social media posts. People will be using it in their searches and it could draw
in more attention, donors and awareness about your nonprofit.
Share Your Good Works
Show behind the scenes photos and share the success stories that illustrate the good work that your organization does. This will surely inspire people to give.
Ask for Recurring Donations
Giving Tuesday is the perfect opportunity to ask donors to give regularly. Be sure your donation page makes recurring donations a clear option. Make it easy for donors to convert their one-time gift into a recurring monthly donation.
Need help developing your Giving Tuesday campaign? Contact
Jocelyn Murray today at 203.543.1455.
