Are You Managing Your Online Reputation?

Are you managing your Google My Business profile to ensure that your business's online reputation is a positive one?  This free tool allows you to be visible in the Google search results and on Google Maps too so it’s an important component of your online marketing strategy.

Begin by making sure your profile is complete so you give your prospects and customers the entire picture of your business. Be sure to include the basics (hours of operation, address, description of your business) as well as links to your website, social profiles and appointment or reservation booking interfaces. Don’t forget photos, videos and posts where you can share offers, news, announcements or event details with visitors.

Google reviews are one of the most important features of your Google My Business profile. Did you know that 80 percent of consumers trust online ratings and reviews* as much as a recommendation from a friend or family member? Regularly monitor and respond to your reviews. Have a plan for how to respond to each type of review to ensure customer satisfaction.

Tracking and improving your reputation is an important component of your business’ marketing and will lead to higher visibility and more conversions.

*BrightLocal