It's time to plan your holiday season promotions. If it's the busiest selling time of year for your company, you'll want to start now and do it right. Here are some tips to help you make this season your best-selling one yet!
While the official holiday season begins
right after Thanksgiving with Black Friday and Cyber Monday sales, this year
you’ll want to start your marketing campaigns earlier than normal. With COVID affecting supply chains and
shipping, customers will be eager to get their shopping done early in order to
get the
right gifts without any delays!
2. Make Online Shopping Easy
While in-person shopping will be increased compared to last year, COVID worries will still keep some people away from crowds at the stores. To accommodate all buying preferences, be sure that your website’s online shopping experience is a smooth one and ready to impress.
In addition to shipping products, trends like buying online with curbside or in-store pick up will continue to be popular this year.
3. Embrace Email Marketing
Your customers and prospects will be looking for great holiday deals and discounts. During the holiday season, consumers frequently check their email for offers that can help them save.
Use email to send holiday coupons to your targeted list of customers and prospects. Treat your customers to specials, free shipping and secret sales tailored just for them.
Email continues to drive website traffic and sales. It is proven to be consumers' preferred method of contact with the brands they know and love. And your existing customers are valuable- on average they spend 31% more than new customers*!
3. Social-ize
Social campaigns should play a significant role in your holiday marketing. Your customers and prospect will be scanning social networks for gift ideas and the best offers. It's crucial to create a social posting schedule to ensure that you don't miss a beat. Map out all of your posts for the social networks that are right for your business during the weeks leading up to and through the holiday season.
Remember
to balance your promotional posts with useful information. Produce content that
helps your customers such as advice, tips, and include fun stuff like videos
and photo contests to keep your audience engaged.
4. Retargeting
A high percentage of shoppers will abandon their online shopping carts and leave websites without making a purchase. Don’t miss out on these potential sales! A remarketing ad campaign can help.
For instance, by installing a Facebook pixel on your website, you can then market to your website visitors via Facebook advertising. Facebook’s “custom audience” lets you send ads to people who have visited your website in the past 30 days. If they didn’t previously make a purchase, hopefully, your retargeting FB ad and offer will prompt them to buy!
Need help
pulling your holiday marketing campaigns together? Contact Jocelyn Murray
to see how I can help!
*Source: Invesp
*According
to Invesp
