While
most of us have profiles on LinkedIn, have you ever wondering if you're using
this social media tool to its fullest? Many of us continue to build 'Contacts'
on LinkedIn but rarely utilize them for referrals, introductions, conversations
and other ways to expand our businesses.
Here are a few ways you can utilize LinkedIn as a sales, marketing and business development tool:
1. Complete your profile
Has LinkedIn rated your profile 100% complete? If not, take the opportunity to get your message across by filling in all aspects of your profile. Give people a reason to want to connect with you. Include the keywords and terms that your potential prospects would use when searching to find your services or products.
2. Join Groups
Groups are a good way to find and communicate with qualified prospects. Join groups that have the same professional, affiliations, goals or interests as you. Try creating a new group if you can't find one that suits your needs.
3. Prospecting
Are you looking for a specific person to connect with? Maybe you're looking for prospects in a certain industry or others with a specific title? Click on LinkedIn's Search field in the upper left-hand corner and choose People in the pull-down menu. Then choose All Filters to the right of the white buttons. Here you’ll find all the options you have to search your LinkedIn connections.
LinkedIn will show you any "shared connections" you have with these prospects to possibly facilitate an introduction. Leverage your current connections to add more.
4. Publish Articles
Publish your professional knowledge and insights on LinkedIn. Publish articles regularly and they’ll become part of your profile and be shared with your connections in their news feeds. Your article can be searchable within and outside of LinkedIn so people who aren’t in your network can find you and connect. To get started, simply click on the Home icon and then click on ‘Write an article’ under the posting box at the top of the page.
Here are a few ways you can utilize LinkedIn as a sales, marketing and business development tool:
1. Complete your profile
Has LinkedIn rated your profile 100% complete? If not, take the opportunity to get your message across by filling in all aspects of your profile. Give people a reason to want to connect with you. Include the keywords and terms that your potential prospects would use when searching to find your services or products.
2. Join Groups
Groups are a good way to find and communicate with qualified prospects. Join groups that have the same professional, affiliations, goals or interests as you. Try creating a new group if you can't find one that suits your needs.
3. Prospecting
Are you looking for a specific person to connect with? Maybe you're looking for prospects in a certain industry or others with a specific title? Click on LinkedIn's Search field in the upper left-hand corner and choose People in the pull-down menu. Then choose All Filters to the right of the white buttons. Here you’ll find all the options you have to search your LinkedIn connections.
LinkedIn will show you any "shared connections" you have with these prospects to possibly facilitate an introduction. Leverage your current connections to add more.
4. Publish Articles
Publish your professional knowledge and insights on LinkedIn. Publish articles regularly and they’ll become part of your profile and be shared with your connections in their news feeds. Your article can be searchable within and outside of LinkedIn so people who aren’t in your network can find you and connect. To get started, simply click on the Home icon and then click on ‘Write an article’ under the posting box at the top of the page.
Have other questions about how to use LinkedIn? Contact Jocelyn Murray.
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