Leveraging LinkedIn for Business Growth

While most of us have profiles on LinkedIn, have you ever wondering if you're using this social media tool to its fullest? Many of us continue to build 'Contacts' on LinkedIn but rarely utilize them for referrals, introductions, conversations and other ways to expand our businesses.

Here are a few ways you can utilize LinkedIn as a sales, marketing and business development tool:

1. Complete your profile
Has LinkedIn rated your profile 100% complete? If not, take the opportunity to get your message across by filling in all aspects of your profile. Give people a reason to want to connect with you. Include the keywords and terms that your potential prospects would use when searching to find your services or products.

2. Join Groups
Groups are a good way to find and communicate with qualified prospects. Join groups that have the same professional, affiliations, goals or interests as you. Try creating a new group if you can't find one that suits your needs.

3. Prospecting
Are you looking for a specific person to connect with? Maybe you're looking for prospects in a certain industry or others with a specific title? Click on LinkedIn's Search field in the upper left-hand corner and choose People in the pull-down menu. Then choose All Filters to the right of the white buttons. Here you’ll find all the options you have to search your LinkedIn connections.

LinkedIn will show you any "shared connections" you have with these prospects to possibly facilitate an introduction. Leverage your current connections to add more.

4. Publish Articles
Publish your professional knowledge and insights on LinkedIn. Publish articles regularly and they’ll become part of your profile and be shared with your connections in their news feeds. Your article can be searchable within and outside of LinkedIn so people who aren’t in your network can find you and connect. To get started, simply click on the Home icon and then click on ‘Write an article’ under the posting box at the top of the page.

Have other questions about how to use LinkedIn? Contact Jocelyn Murray.

How Using Video Can Help You Reach Your Audience

Are you as surprised as I am about these stats? Granted, it’s not as surprising that people, on average, spend over 5 hours per day watching TV, but did you know that YouTube is the third largest search engine on the planet? I’m still not sure why people watch videos with the sound turned off, but yes, YouTube is the third largest search engine behind Google and Bing.

What do these stats mean? The first three social media stats are evidence to me that people like interacting with one other. The video stats are proof that people like to watch videos. So, as speakers, if we want to get ourselves in front of more people, it sounds like video is a great way to do it. I’ll bet you agree, but the thought of standing in front of a camera can be scarier than the thought standing in front of an audience!

Please know that I’m not saying that you have to do videos. What I am suggesting is that while you are continuing to build your platform, getting used to using video is going to provide you with another way to reach your audience. In addition, it may even provide advantages you might not have even thought about, such as:

1. Video gives people a more personal way to get to know you beyond your bio, headshot, and/or website because they get to “meet” you on screen.

2.  Short-and-sweet videos between 1 and 3 minutes provide you with a chance to share content while also showing off your subject matter expertise.

3.  Best of all, in addition to being visible evidence that you can speak to an audience, because you’re posting your videos on one or more social media platforms, it’s visible evidence you'll now have to share with event planners, meeting coordinators, etc., who are looking for new speakers!

I realize that seriously considering video opens up a Pandora’s box full of new questions, such as what platform to use, how to do it, etc. But my purpose here is simply to be informative, NOT to overwhelm you, so I’ll offer you two simple how-to get started thoughts.  

Don’t think that you have to conquer video in one sitting. Instead, take small steps. Come up with one thought, idea, point, tip, or strategy that you can cover in a couple of minutes. Turn on your cell phone and record yourself talking it through. Each time you make a mistake, stop recording, erase it, and start over. Keep taping yourself talking until you’re comfortable.

Once you’re comfortable, figure out which social media channel you’d like to start with. It’ll probably make sense to start with the one you frequent the most, right?

Trust me, you’re not alone if you’re nervous about videotaping yourself. I’m very nervous about it, but I’m working on doing it! So let’s challenge ourselves together. Who knows... one of these days you might get a video newsletter along with my written words!

Authored by guest blogger:  Beth Stoller

Beth Stoller is a relationship-driven person who has a passion for helping people step into their roles as speakers and leaders. In 2014, she combined her savvy organization and logistics skills with her talent for networking and established her speaker’s business, At the Podium, LLC. In 2019, she started ATP’s Business Professionals Speaker Mastermind Group which meets the 2^nd Saturday every month.“Speakers can change people’s lives for the better in a moment. That’s one of the reasons I love my work. I get to help business professionals, whether they’re aspiring or seasoned speakers, prepare for and create those moments!” 

Beth has an absolute belief that everyone has gifts, talents, skills, experiences, knowledge, stories, and/or special messages to share. “When knowledgeable professionals start sharing their expertise from the stage, we all benefit.”

On a personal note, Beth resides in Trumbull, CT, where she lives with her husband, her son, and their dog Poncho. When Beth’s not working on At the Podium, she pursues other passions which include bookkeeping, tennis, photography, and hanging out with family and friends. Occasionally, you might also see her attempting to hit that little white ball around a golf course (it’s a networking thing).  www.atthepodium.biz