You've probably heard that email is an inexpensive marketing tool that should be part of your marketing plan and strategy, but maybe you're still on the fence about giving it a try. Here are some key benefits and statistics that might convince you to include email in your marketing:
Benefits
Minimal Investment
Email marketing tools, like Constant Contact, provide robust solutions including pre-designed email templates with high functionality built in for an affordable monthly cost. They offer small businesses the ideal solution for creating professional looking email communications to help you meet your marketing goals.
High ROI
Email offers the highest return in comparison to other marketing channels. This makes sense because email marketing reaches consumers where they spend much of their time-- looking at their inbox! According to the Direct Marketing Association(DMA), email marketing's return on investment almost $41 per dollar spent compared to social media's ROI of $12.71.
Easy to Execute
With little design and technical knowledge, creating and sending engaging email campaigns is simple. Intuitive email builders guide you through the creation process so you can produce customized communications to attract new clients and retain your existing ones.
Email Statistics
91% of US adults like to receive promotional emails from companies they do business with.
Marketing Sherpa, 2015
Email is almost 40 times more effective than Facebook and Twitter combined in helping businesses acquire new customers.
McKinsey, 2014
66% of consumers have made a purchase as a result of an email marketing message.
DMA, 2013
If you're still not sure whether or not to invest part of your marketing budget in email, check out what other small business owners are saying about email. Many have experienced great success. And if your're interested in seeing how it works for yourself, you can try it for free! Start your free 60-day trial of Constant Contact today!
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