Publicity is an easy way to expand your business' visibility
and drive sales. For budget-conscious
small business owners, here are some free tools and useful tips that can help
you implement successful public relations campaigns in no time!
Google Alerts
Google Alerts can be a powerful tool to stay on top of your
business' online presence. Set up Google
Alerts to monitor your business, competition, or any industry topic that's
important to you. Google will send you
an email when there's any mention of your query in an online news, blogs,
discussions, etc.
HARO
If you want to share your expertise while getting free PR,
check out HARO. Help a Reporter Out (HARO) connects journalists with sources or
experts for their stories. Sign up (for
free) to receive a daily email with queries from reporters from all types of media. Respond promptly to any applicable requests
for a possible interview or direct quote. It's an easy way to get PR exposure
for your brand or business.
Twitter
Follow relevant journalists, reporters or bloggers on
Twitter. Put them in a list so you can
easily filter them in your Twitter stream.
Check their posts to find out what they're researching or working on. Alert reporters by sending them a @ message
with a link to more information. Or send a Tweet to follow up on emails you've
already sent to a particular reporter. To
spread your news, politely ask journalists or key influencers to retweet(RT)
your news.
Connect with
Reporters
Build a relationship with journalists by engaging with them on
social media. Show them you're interested in what they write or publish by
commenting or sharing their posts, article links, etc. Know the topics, industries or geographic
areas that each reporter covers.
Build a Plan
Plan our your publicity ideas and pitches for the year. Look at the holidays, seasons, events and
trends that drive your business and create pitches using them.
Developing and executing your own PR takes time and
considerable effort, but the exposure it brings your business will be
worthwhile.
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