The
holiday season is the busiest selling time for many businesses. If you haven't
started, now's the time to plan your holiday marketing campaigns to maximize
your seasonal selling success!
Here are a few
marketing tips to help you make the most of your online holiday sales:
1. Holiday Season Kick Off
The
official holiday season begins right after Thanksgiving. Keep in mind these key
shopping dates when planning your marketing campaigns:
- Black Friday
- Small Business Saturday
- Cyber Monday
2. What's
the Deal?
Your
customers and prospects will be looking for great holiday offers, deals and
discounts. Put some thought into
creating the most compelling offer for your target audience.
Try attracting new
customers by offering holiday specials on daily deal sites such as Groupon and
Amazon Local. Offer deals that are only
redeemable for a short time and extend discounts on high margin products or services.
Email continues to
drive traffic and sales. It's consumers' preferable method of contact with
brands. Use email to offer holiday coupons to your targeted list of customers
and prospects. Treat your customers to specials, free shipping and secret sales
tailored just for them.
3. Social-ize
Social campaigns
should play a significant role in your holiday marketing. Your customers and
prospect will be scanning social networks for gift ideas and the best
offers. It's crucial to create a social
posting schedule to ensure that you don't miss a beat. Map out all of your
posts for the social networks that are right for your business during the weeks
leading up to and through the holiday season.
Remember to balance
your promotional posts with useful information. Offer product advice, tips, and
include fun stuff like videos and photo contests to keep your audience engaged.
4. Stay Connected
Don't forget to build your email
list! Capture contact information of any new customers and prospects and ask
permission to send specials, tips and newsletters, etc. throughout the year so
you can drive business beyond the holiday season.
Need help pulling
your holiday marketing campaigns together? Contact Jocelyn Murray to set up a complimentary consultation to see how I can help!
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