Be sure to create a profile including your name, occupation, and education, along with your interests and places you have lived. Having a complete profile will increase interactions for you and will make it much easier for other Google+ users to find you. Use the “Suggestions” found in the right hand column to discover more people you are likely to know or share similar interests with.
Create differentiated content – don’t simply post the same things that you post on Twitter and Facebook. Remember to play to your company’s strengths and do something different to gain the attention of other users
It is important to spend some time commenting and “+’ing” on the streams of people that you would like to create connections with. Become an active member of Google+. The more you partake in Google+, the most other users will “Circle” you and start sharing content with you.
Google+ Local Substitutes Google Places
Google recently announced that it is replacing Google Places with Google+ Local pages. Consumers now have the ability to view more in-depth local business data, along with Zagat ratings, for a richer Google search experience. It will also offer Google+ users the ability to submit their own reviews and view what places their friends are visiting.
This new version allows local businesses to upload photos that will show up on the Map, along with special offers to invite users to visit their company.
5 Tips for Using Google+
1. Build circles, big and small
2. Create a memorable “About” Tab (so that more people add you to their circle)
3. Join as many Hangouts as possible
4. Give attention-grabbing posts a “+1” (so you can meet new people who share the same interests)
5. Honor your clients and customers, rather than only promoting your business
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