Are you as surprised as I am about these stats? Granted, it’s not as surprising that people, on average, spend over 5 hours per day watching TV, but did you know that YouTube is the third largest search engine on the planet? I’m still not sure why people watch videos with the sound turned off, but yes, YouTube is the third largest search engine behind Google and Bing.
What do these stats mean? The first three social media stats are evidence to me that people like interacting with one other. The video stats are proof that people like to watch videos. So, as speakers, if we want to get ourselves in front of more people, it sounds like video is a great way to do it. I’ll bet you agree, but the thought of standing in front of a camera can be scarier than the thought standing in front of an audience!
Please know that I’m not saying that you have to do videos. What I am suggesting is that while you are continuing to build your platform, getting used to using video is going to provide you with another way to reach your audience. In addition, it may even provide advantages you might not have even thought about, such as:
1. Video gives people a more personal way to get to know you beyond your bio, headshot, and/or website because they get to “meet” you on screen.
2. Short-and-sweet videos between 1 and 3 minutes provide you with a chance to share content while also showing off your subject matter expertise.
3. Best of all, in addition to being visible evidence that you can speak to an audience, because you’re posting your videos on one or more social media platforms, it’s visible evidence you'll now have to share with event planners, meeting coordinators, etc., who are looking for new speakers!
I realize that seriously considering video opens up a Pandora’s box full of new questions, such as what platform to use, how to do it, etc. But my purpose here is simply to be informative, NOT to overwhelm you, so I’ll offer you two simple how-to get started thoughts.
Don’t think that you have to conquer video in one sitting. Instead, take small steps. Come up with one thought, idea, point, tip, or strategy that you can cover in a couple of minutes. Turn on your cell phone and record yourself talking it through. Each time you make a mistake, stop recording, erase it, and start over. Keep taping yourself talking until you’re comfortable.
Once you’re comfortable, figure out which social media channel you’d like to start with. It’ll probably make sense to start with the one you frequent the most, right?
Trust me, you’re not alone if you’re nervous about videotaping yourself. I’m very nervous about it, but I’m working on doing it! So let’s challenge ourselves together. Who knows... one of these days you might get a video newsletter along with my written words!
Authored by guest blogger: Beth Stoller