It’s easy to see why customer success stories can be an effective way to attract prospects and convert them to clients. Real examples of how your product or service has solved a problem, delivered results or helped a customer can be compelling.
Have you considered developing customer success stories and
using them as marketing tools for your business? Highlighting the results that
your clients have experienced due to your products or services can be leveraged
into your social media, sales and marketing and have a big impact. These
profiles of success can support your sales process and make you look more
professional too.
Use client success stories to differentiate yourself,
establish credibility and attract your ideal client. A well-written success
story can go beyond a generic testimonial. It can show the challenges the
customer faced, how they used your product or service and the measurable
results they achieved.
Customer success stories provide third party validation that
can give you the kind of credibility that no advertisement can.
How to Use Them
Publish and promote your client success stories on all
channels including your website (create a Customer Stories section), email
newsletters, social media, sales presentations or proposals and in content for
your speaking engagements.
In depth success stories can give your prospects a detailed
look into how your company operates, how your products and services help your
clients and what the experience was like from the client’s point of view.
Define your optimal client type or target market and then
create client success stories that will speak to this ideal customer.
Need help writing your client success stories? We can help
you profile the best clients in a way that inspires action, wins trust and
drives new business. Call Jocelyn at
203.543.1455 to learn more today.
