Below are some trends and predictions for the coming year and beyond from industry experts along with some commentary and information:
By 2025, a perceived decay in the quality of social media sites will push 50% of consumers to significantly limit their use of major platforms. (Source: Gartner Group)
Due
to the spread of misinformation, bots, the impact of AI and toxic users,
Gartner Group predicts that people will significantly limit their social media
interactions by 2025. This information gives testament to the need for
businesses to invest in other channels such as a website and email lists while
using social media strategically but not solely. I’ve seen many businesses
rely just on their Facebook or LinkedIn pages, not wanting to invest in a
website, build an email database or blog.
The entire world’s social media has converged on short-form video. If you still haven’t mastered the art of producing content in short-form videos, it’s hard to see how you’ll be successful in social media in 2024! (Source: Larry Kim, Customers.ai)
Short form videos are typically said to range from 15 to 60 seconds and they’re designed to attract people’s attention and to promote a brand. Some business benefits of short-form video marketing are that they attract more likes, shares and comments on social media, they can be easily incorporated in email campaigns and they yield high conversion rates which translate into good ROI.
Some
examples of the top short-form video trends are creating behind the scenes
videos, product teasers, frequently asked questions and user-generated content.
57% of marketers of companies with 500 or more employees are using AI for their email campaigns. (Source: Ascend2)
Marketers are using AI for their email’s personalization, subject line optimization, retargeting, dynamic content and more. Of all the marketing channels, email gives you the most control to better target your audience and to personalize and sharpen your messaging.Newsletters will continue their hot
streak, led by creator referral networks. More podcast creators will move into
newsletters. (Source: Joe
Pulizzi, Author)
If you’re looking for ways to build trust and credibility with your prospects and clients, publishing an e-newsletter is a smart tool to consider. A balanced, informative newsletter should support your business goals, be engaging to your readers, and provide useful content or relevant promotions. A newsletter can help you establish your expertise, build awareness about your brand, drive traffic to your website and help you build relationships with the people that matter the most to your business. Incorporate one into your marketing plans today.
