Coming up with valuable
content for your email campaigns can be challenging. Once you've determined
your campaign's goals, message and frequency, how will you draw readers in and
engage them?
Here are some ideas for
developing creative, valuable email content to connect with your audience:
Share your
expertise
You
are an expert - at least your customers think of you that way. Share your
expertise by writing articles, tips, or by answering customer questions.
Use facts &
testimonials
Facts
about your products or your industry, quotes from customers, stories about
their experiences and even advice from your customers can be effective.
Include links
Links
give your audience the opportunity to interact with your message. Point them to
a web page, blog, email address or a PDF.
Offer discounts
& coupons.
Discounts,
coupons, contests can work for the right audiences.
Encourage
exclusivity & VIP status
Upscale
hotels often offer special privileges and rewards to their most esteemed,
frequent customers. People love exclusivity: remind customers of how special
they are to you, treat them like VIPs and watch your ROI grow.
Hold giveaways
Give
away a free product or service to everyone who responds or to one contest
winner.
Remember:
your email has to contain something that's worthwhile or useful to your
audience. Some respond to coupons and discounts while others care about
information and knowledge. Determine what motivates your audience and is useful
to them.
For help with your email marketing strategy and plans, contact MER at 203.543.1455.
