E-newsletters are a succinct way to communicate with your prospects and clients. Newsletters can serve as valuable vehicles to educate and inform your target markets, fundraise, promote a new product or just stay top of mind with those most important to you. The best part is that e-newsletters can be produced at a low cost with a high return.
It’s well known that email marketing is one of the most effective
forms of marketing. According to a report from Litmus, the average ROI (return
on investment) for email marketing is $42 for every $1 spent. Depending on which industry you’re in, that
return can be even greater:
- Software
& technology: 40:1
- Marketing,
PR, & advertising agency: 42:1
- Retail,
e-commerce, & consumer goods or services: 45:1
- Media, publishing,
events, sports, & entertainment: 45:1
- Travel,
tourism, & hospitality: 53:1
Attracting new business and re-engaging with existing
customers requires consistent communication and e-newsletters provide an
effective way to do this. Email marketing allows you to highlight your products
or services, illustrate benefits, show examples and easily connect prospects to
a point of sale. Including special incentives like coupons or discounts, plus a
strong call to action, can help you generate more business.
2. Maintain Connections
When you consistently deliver valuable information to your
clients and prospects’ inboxes, you develop trust in your brand and become
known as a source and expert in your industry. E-newsletters that offer
relevant information can help you stay connected to your audiences.
You can also boost your other digital marketing efforts-
specifically your social media network connections- by featuring and linking to
them in your e-newsletter.
3. Drive Website Traffic
What better way to get the people who matter most to your business (your email contacts) to visit your website? By placing strategic hyperlinks to your products/services or blog posts, e-newsletters can play an active role in increasing site traffic.
Email marketing services let you track your e-newsletter’s
performance, including open rates and click rates, so you can see which content
worked best. These insights will help
you evaluate which content appeals most to your
readers when you’re creating your next issue.
If you need help creating an e-newsletter or other type of
email marketing, contact Jocelyn Murray at Marketing & Event Resources. Check out my portfolio for samples of e-newsletters that I've created for my clients.
