Email marketing is very much worth the investment if you are trying to grow your company and create sustainable business. But don’t take my word for it.
Here are 10 email
marketing statistics that prove email marketing is an essential tool
for any small business.
1. Email marketing has a return on investment (ROI)
of $42 for every $1 spent
Email marketing
makes money. For every $1 you spend on email marketing, you can expect
an average return of $42. That’s a higher
return than you can expect from any other form of marketing — digital or
otherwise.
While there are
many benefits of using email marketing, this is the one that keeps you in
business.
2. Billions of emails are sent every day
306 billion to be exact. And this number is expected to reach 361 billion by the end of 2024.
Even though there
are more ways to reach customers than ever before, it’s clear that email is
still one of the most popular modes of communication.
3. Email is used worldwide
According to Radicati’s 2020 Email Statistics report, email is used by over 4 billion people — over
half of the world’s population.
And that number is
only going up. It’s estimated that another half a billion people will be using
email by 2024.
The simple truth
is that your customers are actively using email. Make sure you are as well.
4. Email grows your business
According to 80 percent of professionals, email marketing drives customer acquisition
and retention. In simple terms, that means more customers coming to
you for their needs, and staying with you when needs arise again. As the saying
goes, “If you’re not growing, you’re dying.”
5. Email marketing is more likely to drive sales than
social media marketing
Social media
marketing is an important tool for growing your business, but when it
comes to driving sales, it doesn’t touch email marketing.
60 percent of
consumers say they’ve made a purchase as the result of a marketing email they
received. Contrast that with the 12.5 percent of consumers who
say they’d consider using the ‘buy’ button on social media, and it’s not much
of a contest.
Social media is
important, but ultimately, the gold standard of marketing still involves
getting people to sign up for your email list.
6. Email helps you reach your customers as fast as
possible
With the immediacy
of social media, you might think it had overtaken email as the fastest way to
reach new and current customers. But the truth is 21 percent of opened emails are
opened within the very first hour of delivery.
By the end of hour
three, that number jumps up to nearly 41 percent. The takeaway: Email is a
fast and effective way to reach your audience.
7. Automation makes email marketing an even smarter
— and saves you a ton of time
One of the major
benefits of email marketing is the ability to utilize automation. Simple
automations — like sending an automatic welcome email when someone subscribes
to your list, or an email reminder to finish shopping and check out to
customers who abandoned their digital shopping carts — help you find and
keep more customers.
30 percent of professionals
surveyed said the biggest benefit of marketing automation was the time it saved
them.
8. Consumers want to hear from you.
61 percent of consumers enjoy receiving promotional emails weekly.
38 percent would like emails to come
even more frequently.
Keep this in mind
the next time you’re fretting that customers will get turned off by sending emails too often.
9. Segmentation and personalization make email even
more effective
Email marketing
with a tool like Constant Contact allows for smarter, more effective marketing
through email segmentation.
With segmentation, you can send different content to different segments of your
contact list to make your emails more personal and relevant to your
readers.
Segmented emails make readers 50 percent more likely to click on a link within the email. And more clicks means
more eyes on your website and online store, which means — you guessed it — more
sales.
10. You’ll reach a mobile audience
Email open rates
from mobile devices have grown by more than 100 percent since
2011. Smartphones are here to stay and are likely carried by the
majority of your customers. Marketers are scrambling for ways to reach mobile
users. Luckily, email marketing remains an easy and cost-effective option.
Today, mobile
devices account for about 60 percent of email opens. Email
helps you reach your customers where they are — on their phone.
These email
marketing statistics prove just how valuable email can be for your business.
Whether you want to increase your number of customers or strengthen your
relationship with existing customers, email marketing will give you the tools
you need to do so.
Ready to get
started? Sign up for a free 60-day
email marketing trial.
Source:
Constant Contact
