1. Take
a look at opportunities for organic traffic growth. Check out your Google
My Business listing. Can you update your store hours, business description,
photos? Keeping this fresh may help to improve your rank locally for mobile
searches.
2. Reach
out to happy customers and ask for a Google review. More positive
reviews can equate to an increase in online exposure and local SEO plus a boost
for your brand.
3. Set
up online ordering. Now’s the perfect time to add a shopping cart to your
website for customers who want your products mailed or delivered.
4. Use video. Can you adopt a new video
strategy to boost your business? Engage with clients/prospects in one-on-one
video consultations or virtual group webinars. Can you supplement your offline
products with online video content? Video consumption is increasing during this crisis, so give it a try!
5. Gather
up and organize your client and prospect email addresses. Help your
business ride out the storm by emailing your current customers and giving them
coupons, free items, or other things they deem valuable. And use email to
keep your customers and prospects informed (ex: change in business hours)
and/or reassured (ex: precautions your business is taking during the crisis).
If you don't have an email marketing tool for your business, try out a free trial of Constant Contact which gives you all the tools you need to create professional-looking emails to keep in touch with prospects and clients.
If you don't have an email marketing tool for your business, try out a free trial of Constant Contact which gives you all the tools you need to create professional-looking emails to keep in touch with prospects and clients.
6. Remain active
on social media. If you have a passionate customer or fan base, they want
to hear from you! Even if you're forced to temporarily close or cut back, stay
in touch virtually. You'll probably see a lot of support come your way and
you'll stay top of mind with your community for when you re-open.
7. Run
a gift card promotion.
Run a special offer on
gift cards. This can bring in revenue now and foot traffic or attention to your business later.
Have other ideas or suggestions? Please share in the comments. Or contact me for assistance with your business marketing. jocelynm@marketing-er.com
Have other ideas or suggestions? Please share in the comments. Or contact me for assistance with your business marketing. jocelynm@marketing-er.com
