Congratulations! You or your business has just been featured or quoted in an article in an industry publication or regional newspaper. Having a third party publish information on your business, products or services can give you the kind of credibility that no advertisement can.
Now it's time to consider how you can maximize your publicity or leverage it as a useful sales and marketing tool. Here are a few ways to extend the buzz and the life of your press coverage:
Now it's time to consider how you can maximize your publicity or leverage it as a useful sales and marketing tool. Here are a few ways to extend the buzz and the life of your press coverage:
1. Post on Social Media- Share a link to the article on both your Facebook Page and Personal Profile, LinkedIn, Twitter and other social networks.
2. Showcase it in your Newsletter or Blog- Repurpose your recent press by posting a media coverage roundup in your newsletter and/or blog. Roundups typically revisit positive PR by outlining and linking to recent pieces of coverage.
3. Include a Link on your Website- Include a list with links of all your news coverage (radio interview, web articles, print, etc.) on a Press Page on your website.
4. Leverage it as a Sales Tool- Print copies or create PDF's of the article for inclusion in your marketing collateral or proposals to prospects and clients.
What other ways have you repurposed your publicity? Leave a comment below!
