Whether your event is a small local business meeting or a large
conference, live tweeting will help to publicize your event, extend your reach
and get more followers. Live tweeting at an event is a way to convey minute-by-minute
activities as they are happening. It's a great way to communicate what's going
on and being said at an event as it unfolds. Live tweeting allows people at the
event to really engage and those who aren't there to feel like they are.
Quite a bit of work goes into preparing for live tweeting. Here
are a few tips to help you with your next live tweet experience:
Preparation
Create an event hashtag to
help attendees and others track conversations and the event's activities. Do
your research to be sure the hashtag you pick is not already being used! Then use
the hashtag with every tweet, before, during and after the event. Use the
hashtag on pre-event promotional materials and be sure to announce it at the
event so people can follow along or post using it.
Pull together a list of the Twitter handles of all the key
people associated with the event(speakers, presenters, journalists, influential
attendees, etc.). Save this list to a
document that you can easily reference during the event.
Prepare tweets and branded visuals ahead of time. Based on
your event schedule and planned content, create tweet drafts so that you aren't
scrambling to create all your tweets from scratch during the event.
Make sure you have strong Wi-Fi access and a mobile hotspot
to use as backup. Be sure your phone, laptop and all device are charged and
bring your chargers.
Live-Tweeting
Provide a tweet narrative that keeps your audience
interested in following the action! Make
your tweets concise. Each tweet should make sense out of context. Focus on quotes, brief sound bites of information,
calls for action, photos and videos.
Engage with people who are
using your hashtag. Respond to their tweets and retweet them. Start
conversations to enhance your event and to get other people interested. Tag the
people in all the photos you post to bring even more attention to your tweets.
After the Event
Continue to monitor your hashtag. Days later, your audience
could be posting images and feedback that you'll want to respond to or take
note of!
What other ways has live tweeting enhanced your events? Please share by commenting below!
