Many business leaders speak at targeted events to increase
their visibility and credibility in their industry. It's a smart strategy as more and more
speaking opportunities appear to be available.
According to HubSpot's Digital Publishing Benchmarks report
on the publishing industry, events will play a bigger role in driving their
revenue in the near future. With decreasing ad revenues, media companies are shifting their business models. The report
says that over one-third of publishers believe events as a revenue stream will
increase in value in the next two years.
With these new publisher produced events, comes a plethora of
speaking opportunities. If you're a
blogger, contribute to industry publications, or if you're know as an expert in
your industry, this could be an
opportunity. Those with an existing
reputation in their industry will definitely have an advantage.
Check out the industry publications and magazines that you
read and seek out all the upcoming conferences associated with each. Strong content including information on
industry trends will be in demand.
Raise your profile: prepare and seek out the many speaking opportunities
opening up in the media world.
