Businesses can share discounts
and coupons with their prospects and customers by posting an Offer on their
Facebook Page. Offers are a great way
for small businesses to engage with existing or new audiences to drive sales. Your Page must have at least 50 Likes in
order to create an Offer.
Facebook suggests that you should carefully consider your Offer's value, headline
and the image you use. If people don’t understand your offer or think it looks
like spam, they might hide it from News Feed, mark it as spam or unlike your
Page.
Sample Facebook Offers
Offers
used to be only available to brick and mortar businesses but now any business
can use them. Here's a sample discount
offer from Macy's that you may have seen in your News Feed:
When
someone claims an offer, they'll receive an email in their Inbox about it.
Use
an Offer to promote a FREE giveaway in exchange for users’ email address. This
offer directs people to a custom landing page that allows users to enter their
email in order to get the PDF download.
How to
Create a Facebook Offer
Go
to the status update box on your Facebook Page and choose Offer.
1.
Create a Title and Description for your Offer
2.
Add an Image
3.
Set the Offer's expiration date and any limit on the number of Offers you want
to make available.
4.
Choose your audience. Click "Not Now"
and your offer will appear on your Page to your Fans only. Or choose a
dollar amount and your Offer will appear to a new custom audience (specify
location, gender, age or interests).
The
more Likes, Shares and comments your Offer gets, the more likely it is to show
up in the News Feed. Happy
"Offer"ing!
