Need More Fans to See Your Facebook Posts?

While Facebook often changes the factors that determine what's seen in the NewsFeed, the bottom line is that if no one interacts on your Page it won't get much NewsFeed visibility.

So what are the best ways to make your Page active and maximize your posts' effectiveness?

1.Pay Attention to EdgeRank

 According to Facebook's recent announcement, they've changed the NewsFeed EdgeRank algorithm based these factors: whether or not people "hide" your content, if your Fans overlap with those of other high quality Pages and if your content is Shared often. Facebook is encouraging Pages to consistently produce interesting content that your audience responds to so keep this in mind when you post.

2. Experiment with Paid Features on Facebook

Use Promoted Posts and Sponsored Stories to increase visibility and interaction of your posts. For a small fee (as low as $5) you can use Promoted Posts to ensure that a greater number of your fans and their friends will see a specific post.

With Sponsored Stories, you can pay to highlight something that happened on your Page. The most common Sponsored Stories are Page Like announcements, Offer Claims or Check-Ins. For instance, Bath & Body Works did a Sponsored Story to highlight that a Fan took advantage of their Free Aromatherapy Lotion offer. The goal of Sponsored Stories is to get more of your Fans to take the same action.

3. Use Photos

Recent research says that there's more fan engagement from photos than videos, links or text. Try including a photo with every post and see if your stats go up.  If you don't have a photo, try using a cartoon/caption for Someecards or other humorous e-card sites.

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Social Media Marketing Tips to Extend Your Reach

Through technology and social media networks, your customers and prospects are connected with each other and they're empowered with a host of resources to guide them through a buying process. As a marketer, you can use social media channels to facilitate word of mouth, engage in two way conversations and to extend your marketing reach and impact sales. Here's how:

1. Create Customer Centered Content

Plan and create content based on your goals and vision that will tempt your audience to engage. Use blog articles, videos, surveys, podcasts, and links to useful information to draw clients in. 

Remember to use content that is conversational and personal. Relevant content drives conversation and engages prospects and customers. Offer tips, suggestions, and techniques to solve your customers problems. Encourage clients to participate by giving feedback and offering their suggestions.

2. Get Visual

Adding pictures and videos can be even more effective than using text when it comes to social networking. From images of product to video snippets, visuals can tell a story or illustrate a product or service benefit effectively. Frequently updated photos and videos can greatly improve your SEO.

3. Leverage Your Blog

Blogging allows you to become a thought leader and provides a voice for your campaign. Use content and conversation that speaks to the needs of prospects and customers. According to HubSpot,"Companies that blog generate 88% more leads per month than those who do not. Companies who blog have 55% more web site visitors.”

4. Integration with Email

Be sure to include social sharing and social connection options in your email. This is critical in order to extend the reach of your emails. Remember, the more people that share your email, the greater potential you have for opens, clicks, and conversations. Encourage your audience to connect with you on other social media platforms, so that you expand your contacts and gain new subscribers.

Other ideas: 

·         Specifically ask your email subscribers to pass along your content or connect with you on their social media sites such as Twitter, LinkedIn, Pinterest or Facebook.

·         Advise people to text their email address to you so they can become part of your email list.

·         Provide a link in your blog posts asking readers to join your email list. Do this on all of your social networks too.

For more useful marketing ideas and tips, go to my web site to sign up for the Marketing Matters monthly email newsletter.