Your prospects are interested in hearing the first hand
experiences of your clients and understanding the specifics of how you helped
them. Here are some ideas on how to
obtain and use testimonials in your marketing:
·
Make it a regular practice to follow up with
clients regarding their satisfaction with your services or products. When the feedback is positive, ask for a few
sentences describing the value of their experiences.
·
Show an example of a valuable testimonial to get
the client started. Or draft a testimonial that your client can revise or
simply approve.
·
Ask for permission to use the testimonial in
your marketing campaigns.
·
Use the name, title and company name of the
client offering the testimonial for credibility.
·
Collect multiples testimonials and use them in your
print and online campaigns including social media.
·
Include a headshot of the person offering the testimonial
to maximize it's effectiveness!
