Many businesses are delving into social media as an integral part of their marketing. Social media offers customers, prospects and the general public the ability to provide instant feedback, commentary and reviews of your products and services. It's important to monitor what is being said about your business on social media sites and to be prepared to react to any negative comments.
The most important part of your corporate reaction is to stay positive. Try to turn the feedback into an opportunity to acknowledge the point being made, address a problem and provide a solution. Respond promptly to these comments to show the public that you're receptive and making an effort to resolve any issues. Once you publicly acknowledge the issue, feel free to take the problem offline via email or a phone call to work it out at a personal level.
In most situations, simply showing your appreciation for the feedback and making an attempt to resolve any problems goes a long way.
What issue have you addressed on social media and how did you handle them?
