As a small business, everyone's trying to jump on the social media bandwagon and maximize their online presence. While's it's a smart move, don't forget the value of "in person" connections and presentations. What better way to reach your prospects and customers than to present your knowledge and expertise to them? Giving lectures, talks, seminars and presenting at industry trade shows sounds intimidating but it's one of the more effective ways to build your credibility and market your business.
Choose a topic related to your business or industry that you know your own customers would be interested in learning more about. Provide tips, tricks, "top ten" lists and other useful information on the topic. Position yourself as the expert but avoid turning your presentation into a sales pitch for your product or services.
Now that you know your topic and the benefits it will offer your potential audience, contact your local Chamber of Commerce, industry associations, professional and business groups. These groups are generally open to hearing free speakers who present quality content. Try to assess which groups make up your primary target market and go after them first!
After you've given a confident and informative lecture, always take time to answer questions and network with the people who attend. Connecting with them personally can lead to referrals, news business or simply great feedback.
