Tuesday, July 8, 2014

Six Innovative Ways to Promote Your Next Event

Looking for some new marketing ideas to give your next seminar, trade show or other corporate event a big boost? Here are some promotional activities that we implement for grand openings, but they can be applied to any event to help turn it into a smart money-making promotion for your business:

1. Be Community-Minded

Is there a way that your event can be tied in with a greater cause? Can your grand opening or event help the local community in some way?  If it can, you're bound to get more attention and publicity!

2. Traffic Generating Incentives

Coupons are always a smart marketing tool.  In conjunction with the event, promote a product or service that prospects will respond to and make it time sensitive to encourage a speedy response.

3. Marketing

Beginning a month prior to the event, send timely emails, fliers and personal invitations and use social media (Facebook, LinkedIn, Twitter, etc.) to spread the word.  Create a video for YouTube that acts as a teaser ad for the event.  Don't forget to include your special offer or incentive.

4. Use the Media

For big events, think about media partnerships with local radio stations, TV stations, newspapers and cable companies. In exchange for exclusive rights to promote your event on site, you can try to obtain on air promotions or advertising at no cost to you.

5. Advertising and Public Relations

If your budget allows, advertise in your local daily and weekly newspapers and on the radio for one to two weeks leading up to your event. Write a great press announcement and get it out to all the local trade and community outlets.

6. Form Partnerships    

Team up with related or neighboring businesses so that you all can contribute to and benefit from the buzz of your event.  Who can you create reciprocal marketing partnerships with for this event and ongoing? 

For more event promotion advice, contact Jocelyn Murray at 203.377.9980.    

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