Last month, Facebook added a "Donate Now" option for non-profit Pages' Call to Action button and linked advertisements.This is a useful tool for non-profits to lead social media visitors directly to their websites to take action and become donors.
According to Facebook, " Now, it's easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice."
When visitors click on the "Donate Now" button, a Facebook message alerts them to the fact that they're not affiliated with and don't endorse the organization. Then visitors can continue on to an external site where donations can be made.
Non-profits and charities can also run Facebook ads with the Donate Now button as part of any campaign.
For easy step by step instructions on how to post the 'Donate Now' button, click here.