If you're using a Facebook Page for business, are Facebook Tabs part of your marketing strategy? The Tabs (or Apps as they're sometimes called) are the row of boxes under the Cover Photo that allow you to give your followers are better experience on your Page (only four show up in the top row but click the small arrow to the right of the boxes to see up to twelve). Drive traffic to Tabs through your News Feed or your ads to make your campaigns more productive.
Promote Your Brand
Create a Tab that prompts visitors to "Like" your
Page in order to download information, enter a contest or see a video. Use Tabs
to make special offers that tie in with your current campaigns. I've seen
restaurants drive traffic to a Tab that offers a free appetizer for all who
"Like" their Page. Link
prospects directly to your custom Tab through your Facebook ads, Tweets or
other social media posts.
As I did on my Facebook Page, use Tabs
to build your email list. My "Join My List" Tab encourages all my
Facebook visitors to sign up for my marketing tips emails. To encourage action
on other social media pages, see how I set up a Tab that links to a sampling of
my Twitter account and encourages people to follow me there too.
Tabs can be used for almost anything. See how brands like Coca Cola
use Tabs for creative ideas.
Check out applications such as ShortStack which let you easily
create your custom Tabs to meet specific needs.
Or let us help you incorporate Tabs into your next marketing campaign.