Wednesday, September 14, 2011
If you use email for your business, then you need to be familiar with the CAN-SPAM Act. The US government created this law to give email recipients rights and to provide guidelines that all email marketers must adhere to. Spammers in violation risk having to pay up to $16,000 PER EMAIL in penalties!
Are you complying with the CAN-SPAM Act's requirements? Here's a rundown of the rules:
-Give recipients an "opt out" option that is clear and conspicious. Once recipients opt out you must honor their request within 10 business days. Most email service providers will do this automatically for you.
-Don't use misleading headers or subject lines. Your domain name and email address must tell recipients who you are. No aliases!
Also, deceptive or misleading subject lines are in violation. If you tell recipients one thing in the subject line and something different in your email, you're spamming.
-Include your location. A valid PO Box or street address must be included in your email.
Spamming isn't a good business practice and will only hurt your reputation. Please know that this law isn't just for bulk email. It applies to all commercial email- even for small businesses. Keep your email marketing in compliance with the CAN SPAM act and you'll be on the path to executing successful campaigns.
Posted by Jocelyn Murray at 6:17 AM