Monday, December 28, 2020
Friday, October 16, 2020
Email marketing is very much worth the investment if you are trying to grow your company and create sustainable business. But don’t take my word for it.
Here are 10 email marketing statistics that prove email marketing is an essential tool for any small business.
1. Email marketing has a return on investment (ROI) of $42 for every $1 spent
Email marketing makes money. For every $1 you spend on email marketing, you can expect an average return of $42. That’s a higher return than you can expect from any other form of marketing — digital or otherwise.
While there are many benefits of using email marketing, this is the one that keeps you in business.
2. Billions of emails are sent every day
306 billion to be exact. And this number is expected to reach 361 billion by the end of 2024.
Even though there are more ways to reach customers than ever before, it’s clear that email is still one of the most popular modes of communication.
3. Email is used worldwide
According to Radicati’s 2020 Email Statistics report, email is used by over 4 billion people — over half of the world’s population.
And that number is only going up. It’s estimated that another half a billion people will be using email by 2024.
The simple truth is that your customers are actively using email. Make sure you are as well.
4. Email grows your business
According to 80 percent of professionals, email marketing drives customer acquisition and retention. In simple terms, that means more customers coming to you for their needs, and staying with you when needs arise again. As the saying goes, “If you’re not growing, you’re dying.”
5. Email marketing is more likely to drive sales than social media marketing
Social media marketing is an important tool for growing your business, but when it comes to driving sales, it doesn’t touch email marketing.
60 percent of consumers say they’ve made a purchase as the result of a marketing email they received. Contrast that with the 12.5 percent of consumers who say they’d consider using the ‘buy’ button on social media, and it’s not much of a contest.
Social media is important, but ultimately, the gold standard of marketing still involves getting people to sign up for your email list.
6. Email helps you reach your customers as fast as possible
With the immediacy of social media, you might think it had overtaken email as the fastest way to reach new and current customers. But the truth is 21 percent of opened emails are opened within the very first hour of delivery.
By the end of hour three, that number jumps up to nearly 41 percent. The takeaway: Email is a fast and effective way to reach your audience.
7. Automation makes email marketing an even smarter — and saves you a ton of time
One of the major benefits of email marketing is the ability to utilize automation. Simple automations — like sending an automatic welcome email when someone subscribes to your list, or an email reminder to finish shopping and check out to customers who abandoned their digital shopping carts — help you find and keep more customers.
30 percent of professionals surveyed said the biggest benefit of marketing automation was the time it saved them.
8. Consumers want to hear from you.
61 percent of consumers enjoy receiving promotional emails weekly. 38 percent would like emails to come even more frequently.
Keep this in mind the next time you’re fretting that customers will get turned off by sending emails too often.
9. Segmentation and personalization make email even more effective
Email marketing with a tool like Constant Contact allows for smarter, more effective marketing through email segmentation. With segmentation, you can send different content to different segments of your contact list to make your emails more personal and relevant to your readers.
Segmented emails make readers 50 percent more likely to click on a link within the email. And more clicks means more eyes on your website and online store, which means — you guessed it — more sales.
10. You’ll reach a mobile audience
Email open rates from mobile devices have grown by more than 100 percent since 2011. Smartphones are here to stay and are likely carried by the majority of your customers. Marketers are scrambling for ways to reach mobile users. Luckily, email marketing remains an easy and cost-effective option.
Today, mobile devices account for about 60 percent of email opens. Email helps you reach your customers where they are — on their phone.
These email marketing statistics prove just how valuable email can be for your business. Whether you want to increase your number of customers or strengthen your relationship with existing customers, email marketing will give you the tools you need to do so.
Ready to get started? Sign up for a free 60-day email marketing trial.
Source: Constant Contact
Tuesday, April 7, 2020
If you don't have an email marketing tool for your business, try out a free trial of Constant Contact which gives you all the tools you need to create professional-looking emails to keep in touch with prospects and clients.
Have other ideas or suggestions? Please share in the comments. Or contact me for assistance with your business marketing. email@example.com
Tuesday, August 13, 2019
Wednesday, May 15, 2019
Here are a few ways you can utilize LinkedIn as a sales, marketing and business development tool:
1. Complete your profile
Has LinkedIn rated your profile 100% complete? If not, take the opportunity to get your message across by filling in all aspects of your profile. Give people a reason to want to connect with you. Include the keywords and terms that your potential prospects would use when searching to find your services or products.
2. Join Groups
Groups are a good way to find and communicate with qualified prospects. Join groups that have the same professional, affiliations, goals or interests as you. Try creating a new group if you can't find one that suits your needs.
Are you looking for a specific person to connect with? Maybe you're looking for prospects in a certain industry or others with a specific title? Click on LinkedIn's Search field in the upper left-hand corner and choose People in the pull-down menu. Then choose All Filters to the right of the white buttons. Here you’ll find all the options you have to search your LinkedIn connections.
LinkedIn will show you any "shared connections" you have with these prospects to possibly facilitate an introduction. Leverage your current connections to add more.
4. Publish Articles
Publish your professional knowledge and insights on LinkedIn. Publish articles regularly and they’ll become part of your profile and be shared with your connections in their news feeds. Your article can be searchable within and outside of LinkedIn so people who aren’t in your network can find you and connect. To get started, simply click on the Home icon and then click on ‘Write an article’ under the posting box at the top of the page.
Have other questions about how to use LinkedIn? Contact Jocelyn Murray.
Authored by guest blogger: Beth Stoller
Beth Stoller is a relationship-driven person who has a passion for helping people step into their roles as speakers and leaders. In 2014, she combined her savvy organization and logistics skills with her talent for networking and established her speaker’s business, At the Podium, LLC. In 2019, she started ATP’s Business Professionals Speaker Mastermind Group which meets the 2nd Saturday every month.
Beth has an absolute belief that everyone has gifts, talents, skills, experiences, knowledge, stories, and/or special messages to share.
On a personal note, Beth resides in Trumbull, CT, where she lives with her husband, her son, and their dog Poncho. When Beth’s not working on At the Podium, she pursues other passions which include bookkeeping, tennis, photography, and hanging out with family and friends. Occasionally, you might also see her attempting to hit that little white ball around a golf course (it’s a networking thing). www.atthepodium.biz
Friday, January 25, 2019
Before you schedule your next email newsletter, offer or promotion, be sure to run through these seven check points to ensure that your email communication is on point!
(source: Constant Contact)