Coming up with valuable content for your email campaigns can be challenging. Once you've determined your campaign's goals, message and frequency, how will you draw readers in and engage them?
Here are some ideas for developing creative, valuable email content so you can connect with your audience:
•Share your expertise
You are an expert (at least your customers think of you that way). Share your expertise by writing articles, tips, or by answering customer questions.
•Use facts & testimonials
Facts about your products or your industry, quotes from customers, stories about their experiences and even advice from your customers can be effective.
Links give your audience the opportunity to interact with your message. Point them to a web page, blog, email address or a PDF.
•Offer discounts & coupons
Discounts, coupons, contests can work for the right audiences.
•Encourage exclusivity & VIP status
Upscale hotels often offer special privileges and rewards to their most esteemed, frequent customers. People love exclusivity: remind customers of how special they are to you, treat them like VIPs and watch your ROI grow.
Give away a free product or service to everyone who responds or to one contest winner.
Remember: your email has to contain something that's worthwhile or useful to your audience. Some respond to coupons and discounts while others care about information and knowledge. Determine what motivates your audience and is useful to them and that could be a key to your email success.