Social Media Do's
1. Focus on the content - share knowledge
• It’s not about you
• It’s about what you know
2. Trade useful information for attention
• Will your followers look forward to your next communication?
• Will they be inspired to share/tweet/comment on this information?
3. Be the expert
Social Media Don'ts
What NOT to include in your Facebook, Twitter, LinkedIn, etc. updates:
• Don’t pitch
• Don’t overtly self-promote
• Don’t offer incentives to get reviews or sharing
• Don’t stray from your areas of business
• Don’t post personal information, politics, sports, religion etc.
Source: Constant Contact