Promoting a successful event takes more than a few social media posts. It requires a coordinated approach that builds awareness, reaches the right audiences, and keeps the event top of mind.
For the Fall Milford
Artisan Market, Marketing & Event Resources brought
together public relations, organic social media, and targeted Facebook
advertising to generate visibility and engagement ahead of the October event and over 5000 attendees who showed up on a very crisp autumn weekend.
The
Results:
Media
Exposure Across the Region
Facebook
Audience Growth and Engagement
For two months prior to the event, the Milford Artisan Market Facebook page delivered:
- 309,810 views
- 13,300 engagements, including reactions, comments,
shares, and clicks
- 319 net new followers, bringing the page to 4,365
followers
- Nearly half of engagement-related
activity came from non-followers, demonstrating the campaign’s ability to
reach beyond the existing audience
Efficient, Targeted Facebook Advertising
A small $300
Facebook advertising investment delivered big results:
- 68,280 ad views
- 22,706 people reached
- 1,967 event responses
818 link clicks- Just $0.15 per event response
The
Marketing Takeaway
The strongest
event campaigns don't rely on a single channel. PR builds credibility and
expands visibility, organic social media sustains engagement, and targeted
advertising helps put the event in front of new potential attendees.
By
coordinating these efforts, Marketing & Event Resources helped the Milford
Artisan Market build awareness, grow its online community, and generate
measurable interest and attendance in the fall event.
Looking to build visibility for your next event, campaign, or organization? Let's connect! jocelynm@marketing-er.com
