Marketing expert Jay Schwedelson unveiled the following email marketing subject line tips at the recent Social Media Marketing World 2025 conference. They're all super simple to implement and might just have a big impact on your next campaign's open rate. Give them a try:
- Subject Lines Matter More Than Anything
- Most
people only scan the first few characters
- Start
with a number (e.g. “3 ways to…”)
- Capitalize
the first word (e.g. NEW updates just in)
- Use
brackets (e.g. “[Free Guide] How to…”)
- Use emojis strategically—especially at the start or as bookends in the pre-header
- Embrace
Emojis (Especially for Newsletters)
- Newsletters
that start with a consistent emoji see significantly better performance
- Choose one and make it part of your branding
- Test
“Ugly” Short Subject Lines
- One-word,
two-word subject lines work wonders: “Boo.” “Yikes.” “Urgent.”
- Even Salesforce once sent an email with no subject line… and it crushed
- Unsubscribes
Are Healthy
- They
clean your list and usually come from people who haven’t engaged in 6+
months
- Don't be afraid of them—it means you’re standing out!
- AI
Idea: Use ChatGPT to Critique Your Email
- Upload
a screenshot of your email inbox (promotions) and ask ChatGPT for brutal
feedback—it’s like a free consultant
- You can also screenshot your inbox and ask ChatGPT to rate which subject lines would perform best and why!
What subject line strategies have worked for you? Comment below.
No comments:
Post a Comment