Top Reasons to Use Email Marketing

 

Unlike other marketing channels, email marketing allows you to keep in touch with your customers on a consistent basis. Check out these reasons to incorporate email marketing into your marketing plans:

• 91 percent of US adults like to receive promotional emails from companies they do business with. (Source: MarketingSherpa)
• Email is almost 40 times more effective than Facebook and Twitter combined, in helping your business acquire new customers. (Source: McKinsey)
• According to 80 percent of professionals, email marketing drives customer acquisition and retention. (Source: eMarketer)
• Build credibility with your customers.  People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
• Get more people to call you to do business. When done right, email marketing lets businesses reach the right person, with the right offer, at the right time
• Build your brand. With email marketing, you can strengthen brand recognition             with new and potential clients, and extend your reach when people forward or share your message.
• Increase traffic to your website. Emails are a great way to get customers to               visit your site. You can include relevant links to your site within your email content    like linking to a blog post.
• Optimize your time and budget. Costs associated with email marketing are                very low and you can put emails on autopilot, yet stay personalized towards your        subscribers.
•  Email drive purchases. According to a report from the Direct Marketing                           Association, 66 percent of consumers have made a purchase due to an email                 marketing message.

 

Source: Constant Contact

Email Marketing Subject Line Secrets

Marketing expert Jay Schwedelson unveiled the following email marketing subject line tips at the recent Social Media Marketing World 2025 conference. They're all super simple to implement and might just have a big impact on your next campaign's open rate. Give them a try:

1. 
   Subject Lines Matter More Than Anything
• Most people only scan the first few characters
• Start with a number (e.g. “3 ways to…”)
• Capitalize the first word (e.g. NEW updates just in)
• Use brackets (e.g. “[Free Guide] How to…”)
• Use emojis strategically—especially at the start or as bookends in the pre-header
2. Embrace Emojis (Especially for Newsletters)
• Newsletters that start with a consistent emoji see significantly better performance
• Choose one and make it part of your branding
3. Test “Ugly” Short Subject Lines
• One-word, two-word subject lines work wonders: “Boo.” “Yikes.” “Urgent.”
• Even Salesforce once sent an email with no subject line… and it crushed
4. Unsubscribes Are Healthy
• They clean your list and usually come from people who haven’t engaged in 6+ months
• Don't be afraid of them—it means you’re standing out!
5. AI Idea: Use ChatGPT to Critique Your Email
• Upload a screenshot of your email inbox (promotions) and ask ChatGPT for brutal feedback—it’s like a free consultant
• You can also screenshot your inbox and ask ChatGPT to rate which subject lines would perform best and why!

What subject line strategies have worked for you? Comment below. 

Marketing Positioning: What Is It and Why Does Your Business Need It?

Marketing positioning is the process of defining how your business, products, or services are perceived in the minds of your target audience. It answers a key question: Why should customers choose you over your competitors?

Positioning involves identifying what makes your business unique and clearly communicating that to your potential customers. This can include your pricing, product quality, customer service, or the specific problems you solve. Strong positioning not only shapes customer perception but also guides your marketing strategy, messaging, and branding.

So, why does your business need strong positioning?

1. Clarity: It helps you communicate your value clearly, ensuring potential clients understand how you can help them.
2. Efficiency: With a well-defined position, your marketing efforts become more targeted, saving time and resources.
3. Trust: Consistently delivering on your unique promise builds credibility and customer loyalty.
4. Competitive Edge: Positioning allows you to stand out, even in saturated industries.

To establish effective positioning, start by identifying your ideal clients, analyzing competitors, and defining what makes your business unique in ways that matter to your target audience.

A clear and compelling position can elevate your small business, attracting the right clients and driving long-term success.