Tuesday, February 27, 2018

Local Marketing Musts for Your Business

If much of your business comes from local customers, then local marketing should be a priority.  Even on a limited budget, targeted, local marketing initiatives can be some of the best ways to maximize your marketing dollars.  Here are some marketing ideas to increase your local marketing presence:

1. Online Business Listings
Make it easy for people to find you by listing your business with Google My Business. In addition to Google, be sure you're listed in all of the other significant online directories including Yahoo, Bing, Yelp and YellowPages (to name a few). Make sure your business listings are complete, correct and consistent on all these major sites.

2. Ask for Reviews
Let your fans sing your praises- they're your best local advertisement. According to BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. Encourage happy customers to review you on sites like Yelp, Yahoo Local or Angie's List. 

3.  Connect with Local Journalists
If you regularly read the local newspapers, you're probably familiar with the reporters that cover your city or industry.  Make an effort to form professional relationships with these journalists and they may end up reporting positive things about your business.

4. Facebook Local Advertising
Local ads can help you reach your nearby target audiences. Facebook’s Local Awareness advertising is an easy and affordable way to get in front of people in your neighborhood, city or county. 

5.  Local Email Marketing
Target your emails and include messaging and an offer that local customers can take advantage of. Use a local subject line. Integrate social media to make your local email marketing even more successful.

6. Participate in Community Events
Be sure that your target audience will be in attendance at any local events you commit to. Plan your marketing strategy ahead of time.

For more marketing tips, visit www.marketing-er.com.

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