Publicity is an easy way to expand your business' visibility and drive sales. For budget-conscious small business owners, here are some free tools and useful tips that can help you implement successful public relations campaigns in no time!
Google Alerts can be a powerful tool to stay on top of your business' online presence. Set up Google Alerts to monitor your business, competition, or any industry topic that's important to you. Google will send you an email when there's any mention of your query in an online news, blogs, discussions, etc.
If you want to share your expertise while getting free PR, check out HARO. Help a Reporter Out (HARO) connects journalists with sources or experts for their stories. Sign up (for free) to receive a daily email with queries from reporters from all types of media. Respond promptly to any applicable requests for a possible interview or direct quote. It's an easy way to get PR exposure for your brand or business.
Follow relevant journalists, reporters or bloggers on Twitter. Put them in a list so you can easily filter them in your Twitter stream. Check their posts to find out what they're researching or working on. Alert reporters by sending them a @ message with a link to more information. Or send a Tweet to follow up on emails you've already sent to a particular reporter. To spread your news, politely ask journalists or key influencers to retweet(RT) your news.
Connect with Reporters
Build a relationship with journalists by engaging with them on social media. Show them you're interested in what they write or publish by commenting or sharing their posts, article links, etc. Know the topics, industries or geographic areas that each reporter covers.
Build a Plan
Plan our your publicity ideas and pitches for the year. Look at the holidays, seasons, events and trends that drive your business and create pitches using them.
Developing and executing your own PR takes time and considerable effort, but the exposure it brings your business will be worthwhile.