Thursday, October 23, 2014

Online Holiday Marketing Tips for Small Businesses

The holiday season is the busiest selling time for many businesses. If you haven't started, now's the time to plan your holiday marketing campaigns to maximize your seasonal selling success!
Here are a few marketing tips to help you make the most of your online holiday sales:

1. Holiday Season Kick Off

The official holiday season begins right after Thanksgiving. Keep in mind these key shopping dates when planning your marketing campaigns:
  • Black Friday 
  • Small Business Saturday 
  • Cyber Monday 

2. What's the Deal?

Your customers and prospects will be looking for great holiday offers, deals and discounts.  Put some thought into creating the most compelling offer for your target audience.

Try attracting new customers by offering holiday specials on daily deal sites such as Groupon and Amazon Local.  Offer deals that are only redeemable for a short time and extend discounts on high margin products or services.

Email continues to drive traffic and sales. It's consumers' preferable method of contact with brands. Use email to offer holiday coupons to your targeted list of customers and prospects. Treat your customers to specials, free shipping and secret sales tailored just for them.

3. Social-ize

Social campaigns should play a significant role in your holiday marketing. Your customers and prospect will be scanning social networks for gift ideas and the best offers.  It's crucial to create a social posting schedule to ensure that you don't miss a beat. Map out all of your posts for the social networks that are right for your business during the weeks leading up to and through the holiday season.

Remember to balance your promotional posts with useful information. Offer product advice, tips, and include fun stuff like videos and photo contests to keep your audience engaged.

4.  Stay Connected

Don't forget to build your email list! Capture contact information of any new customers and prospects and ask permission to send specials, tips and newsletters, etc. throughout the year so you can drive business beyond the holiday season.

Need help pulling your holiday marketing campaigns together? Contact Jocelyn Murray to set up a complimentary consultation to see how I can help!

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